Green Cabbage, a global leader in procurement intelligence, has appointed Michael Van Keulen (MVK) as its new Chief Client Officer (CCO), marking a significant step in its growth strategy. With more than 15 years of procurement and supply chain leadership, including his most recent role as Chief Procurement Officer and Practice Leader at Coupa, MVK brings deep expertise in transformation, savings optimization, and innovative sourcing to the executive team.
“As a practitioner, I have always believed in making fact-based decisions, doing my homework, and establishing strong relationships with internal and external stakeholders,” said MVK. “In the age of AI having reliable, structured, governed and trusted data is critical to understanding the competitive landscape, where there is leverage, while optimizing the value of spend requires the right intelligence at your fingertips. That is exactly what Green Cabbage has created, and this is the perfect time to help scale and grow globally across all verticals. I am truly inspired by the measurable value Eric, and the team are delivering to the procurement community, and excited about the journey ahead.”
Originally from Amsterdam, MVK has lived in five countries, reflecting the global perspective he brings to the role. His international career has spanned retail, finance, and technology-driven procurement, consistently delivering measurable results.
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The appointment comes on the heels of Green Cabbage’s recent Series A funding and reinforces its mission to transform how organizations manage indirect technology, contingent workforce, marketing, and travel and expense categories.
“We are thrilled to welcome MVK to Green Cabbage,” said Eric Cunningham, CEO and Founder of Green Cabbage. “His experience as both a practitioner and global leader, combined with his passion for innovation, aligns perfectly with our mission to deliver unmatched procurement intelligence and client value. His leadership will be critical as we continue to scale globally and bring the best solutions to our clients at a pace the market has never seen before.”
By adding MVK to its leadership ranks, Green Cabbage aims to accelerate its global presence and reinforce its reputation as the most horizontally diverse procurement intelligence platform in the market, enabling organizations to unlock 15–30% in cost savings while driving sustainable growth.
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