G2, the world’s largest software marketplace, has introduced a suite of new solutions designed to help software companies strengthen brand visibility, influence buyers earlier in the sales cycle, and demonstrate measurable ROI in an era increasingly shaped by AI search.
The latest innovations include an AI Visibility Dashboard, Competitive Signal Integrations, Performance Analytics Dashboards, Seller and Solutions Pages, Multi-Product Reviews, G2 Advertising, and expanded partnerships with platforms such as Reddit, Profound, AWS Marketplace, and Futurum.
“AI has completely disrupted the B2B buying journey, and it’s time for software companies to adapt,” said Godard Abel, co-founder and CEO of G2. “This new environment calls for a new approach, where companies can build their brands with trusted, fresh content that will be discoverable on the AI platforms where buyers are conducting research. G2’s latest innovations offer precisely this — a blueprint to help companies take back the reins on how they show up to buyers, extending their brand impact with the reach of 100 million software buyers annually.”
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With half of software buyers now starting their research on AI chatbots like ChatGPT — a 71% increase since April 2025 — G2’s tools are built to help vendors adapt to answer engine optimization (AEO) strategies. G2 already ranks among the top sources cited by leading AI platforms, ensuring its reviews and category insights directly shape buying decisions.
The AI Visibility Dashboard offers real-time tracking of how brands are cited across AI platforms, while competitive signal integrations provide insights into buyer intent when prospects research rival offerings. New partnerships ensure that verified G2 content and customer reviews surface consistently across major ecosystems, from AWS Marketplace listings enriched with AI-generated summaries to Reddit Pro profiles powered by G2 data.
G2 is also equipping vendors with enhanced Seller and Solutions Pages, new advertising options, and multi-product review capabilities to help brands control their narrative and increase exposure across multiple channels. Finally, its Performance Analytics Dashboards for Salesforce and HubSpot give GTM teams the ability to tie G2 activity directly to pipeline impact, conversions, and revenue outcomes.
