Channelscaler is reshaping partner ecosystems with its next-generation Partner Relationship Management (PRM) platform, built to drive measurable outcomes for revenue leaders in the AI era. The announcement comes ahead of the company’s Thought Leadership Forum, “How AI is Defining the Future of Partnering,” on October 2 in Palo Alto.
The upgraded platform is designed to tackle the industry’s most pressing challenges—partner engagement, retention, and revenue acceleration—through automation and intelligence. “AI is transforming vendor and partner collaboration, and channel leaders must not only recognize AI’s potential but also figure out how to harness it to drive innovation, stand out from competitors, and achieve results,” said Kenneth Fox, Founder and CTO of Channelscaler.
With channel software revenues projected by Canalys to grow from $7.46 billion in 2024 to $13.48 billion by 2028, vendors face mounting pressure to simplify workflows and deliver predictable value. “Automating the sales-to-service motion, not just the strategy, is the new battleground—and vendors who simplify workflows will earn loyalty and incremental revenue faster,” noted Jay McBain, Chief Analyst, Channels and Partner Ecosystems at Canalys.
Also Read: Stibo Systems Launches MDM SmartSync™ for Salesforce to Deliver AI-Ready Customer Data and Strengthen Trust
New features include Lead Distribution Management to boost conversion rates, an enhanced Partner Locator with solutions marketplace to drive discoverability, and streamlined Partner Application Management to cut onboarding time. AI-powered tools such as Document Intelligence and an AI Deal Registration Agent reduce approval delays and enable faster partner-driven revenue. Future releases like ChannelBot and Smart Designer promise real-time guidance and predictive modeling to optimize incentive spend and business planning.
By embedding predictive analytics, ROI dashboards, and natural language capabilities directly into workflows, Channelscaler empowers revenue leaders to shift from retrospective reporting to real-time, actionable insights. Combined with self-service integrations across CRM, LMS, and support platforms, the solution provides the connected infrastructure needed to scale AI with clarity, control, and measurable impact.
 platform){kind=link}