Zilliant, the top provider of B2B pricing solutions, announced Pricing Plus. This new platform helps businesses rethink their pricing strategies. It moves them away from static spreadsheets that can lead to margin loss. Pricing Plus enables real-time, data-driven pricing decisions. It aims to close the gap between pricing strategy, sales execution, and profitability.
Elevating Pricing from Process to Strategy
Zilliant’s Pricing Plus equips companies with a single solution through which advanced analytics, automation, and AI come together to manage pricing complexity at scale. Many global enterprises deal with thousands of SKUs, dynamic market conditions, and complex discount structures, where relying on manual spreadsheets has increasingly turned out to be a liability, making them inconsistent, faulty, and full of missed revenue opportunities.
It allows the business to execute real-time pricing recommendations. It also ensures price governance and responds quickly to changing market and cost conditions. By replacing fragmented systems with centralized intelligence, Pricing Plus helps teams make faster and more accurate pricing decisions. This drives revenue growth and protects profit margins.
Announcing the launch, Zilliant said an urgent need exists for enterprises to bring their pricing operations into the modern age. Most companies continue to operate in siloed tools and poor visibility into their operations, forcing intuitive rather than insight-driven pricing decisions. According to the company, Pricing Plus “eliminates the manual burden of spreadsheets and creates a scalable, intelligent foundation for profitable growth.”
Addressing the Persistent Problem of Margin Leakage
One of the biggest challenges Zilliant tries to solve with Pricing Plus is margin leakage-a pervasive yet often blind spot in revenue management. Margin leakage is what happens when a product’s actual selling price routinely misses its best price because of overdiscounting, unenforced pricing rules, or lagging price changes.
To the revenue leaders, this leakage translates into millions of profits lost every year. The new solution from Zilliant tackles the problem with automation and predictive analytics that find, measure, and correct pricing discrepancies before those affect profitability. Embedding intelligence within every stage of the pricing process, from setting list prices to managing customer-specific deals, Pricing Plus makes sure every single transaction contributes toward healthy margins.
What are the Broader Impacts on the Revenue Industry
With the launch of Zilliant’s Pricing Plus, the industry of revenue intelligence and monetization has reached a moment when price optimization has become a core lever for sustainable growth. Markets are moving towards dynamism, characterized by fluctuating input costs, shifting demand patterns, and increasing customer expectations, which make revenue teams aware that pricing is no longer an administrative function but a strategic discipline.
- From Reactive to Proactive Revenue Management
Pricing Plus empowers organizations to move from a reactive, spreadsheet-based approach to a proactive, strategic revenue organization that’s informed by real-time data and analytics. It liberates revenue leaders to predict market trends, test pricing strategies, and react to competitive pressures long before they erode profit margins.
- Empower AI-driven decision-making:
Pricing Plus is powered by AI at its core. Driven by machine learning models trained through historic transactions and market data, a business can gain insights that would otherwise be too hard to decipher. Such capability allows companies to simulate pricing outcomes, predict customer reactions, and calibrate price points to balance their competitiveness and profitability.
- Enhanced Cross-Functional Alignment:
Revenue operations are often impeded by silos between finance, sales, and pricing. With Pricing Plus, Zilliant bridges these gaps by centralizing data and decision-making. The platform provides cross-functional transparency in which finance teams can monitor margin performance while sales teams quote prices with confidence, aligned with the company strategy.
- Pricing Transparency Redefining Customer Experience:
Pricing transparency and consistency are essential to building trust in today’s B2B environment. This is further enhanced by Pricing Plus, in which prices truly reflect value and market reality to minimize disputes and emphasize credibility with the clients. The shift will not only improve revenue performance but also improve brand reputation.
What are the Business Implications Across Industries
But beyond pricing departments, the implications of Zilliant’s Pricing Plus touch on strategic transformation for businesses in manufacturing, distribution, technology, and services. Companies operating in high-volume, margin-sensitive markets stand to gain most from intelligent pricing platforms that streamline complexity. With Pricing Plus, there is now the ability for manufacturers to automate cost pass-throughs and price adjustments as raw material costs fluctuate. This provides distributors with a strong way to handle multi-tier pricing structures while maintaining profitability.
In the SaaS and tech sectors, subscription-based and consumption-based models lead the way. These models support flexible monetization strategies that match usage trends and customer value. Also, businesses face pressure to show their financial strength amid economic uncertainty. Pricing Plus acts as a key competitive edge. Pricing discipline, along with optimizing profitability at scale, will be essential in volatile markets and during digital acceleration.
A Step Toward the Future of Intelligent Revenue
Zilliant’s Pricing Plus focuses on the growing trend of AI-driven revenue management. It helps organizations move past spreadsheets and fixes operational issues. This platform also changes how pricing drives growth. As companies aim to protect margins and speed up decisions, smart pricing solutions are crucial. This launch makes Zilliant a leader in this shift, turning pricing from a back-office task into a strategic tool. In today’s market, where every margin point matters, Pricing Plus helps businesses make faster, smarter, and more profitable pricing choices. This will shape the future of revenue management.
