Solutions by Text (SBT) has launched its first live customer using Rich Communication Services (RCS) messaging. This marks a key milestone as the first company to offer verified, branded RCS solutions in financial services. This development starts a new era of interactive, trusted communication. It combines the ease of text messaging with app-like features.
The debut comes amid strong market interest in RCS. According to a new report from Datos Insights, 78% of consumers are more likely to respond to an RCS message from a verified lender, while 84% are open to engaging through RCS across their financial journey. Leveraging this momentum, SBT’s live deployment empowers financial institutions to modernize customer interactions by turning traditional messaging into a secure, high-conversion engagement channel.
“Today marks a pivotal moment in financial services messaging,” said David Baxter, CEO of Solutions by Text. “We’re not just talking about RCS anymore—we’re delivering it. Our first customer is now sending verified, branded messages that build trust and drive measurable action, paving the way for RCS to transform messaging from a notification channel into a conversion powerhouse.”
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RCS allows financial institutions to engage customers directly within native messaging apps—no separate downloads or logins required. With verified sender IDs, rich media, and interactive buttons, banks and credit unions can deliver secure, personalized experiences while meeting rigorous compliance standards.
“To drive deposits, bolster borrowing, and accelerate customer re-payment, we are disrupting what ‘digital-first’ experiences look like with our bank, credit union, and financial technology customers,” added Nick Babinsky, Chief Product Officer at SBT. “RCS streamlines everything from loan origination and payments to real-time support and marketing campaigns, all while meeting the highest standards of compliance and security.”
By combining verification, interactivity, and automation, SBT’s RCS platform redefines how financial institutions connect with consumers—transforming routine messaging into dynamic, trusted engagement that builds loyalty and drives measurable results.
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