White Clay has entered into a strategic partnership with Curinos Inc. in a move aimed at strengthening how banks and credit unions price deals, manage relationships, and protect profitability in an increasingly competitive financial landscape. The collaboration integrates Curinos’ market-leading commercial pricing benchmarks and fee analytics directly into White Clay’s suite of relationship profitability, pricing, and performance tools.
With margin pressure intensifying and client expectations shifting, financial institutions are seeking more precise, data-driven insights to guide deal structures and pricing decisions. The partnership addresses this need by embedding Curinos’ Commercial Deposit Analyzer and TM Fee Analyzer within White Clay’s Commercial Relationship Pricing Solutions, giving bankers seamless access to market intelligence alongside their internal relationship data.
“Our mission has always been to give financial institutions the clarity and confidence they need to build deeper, more profitable relationships,” said Mac Thompson, CEO and founder of White Clay. “By integrating Curinos’ market-leading data into our relationship and pricing platforms, we’re enabling institutions to make smarter, faster decisions that drive both client satisfaction and sustainable profitability.”
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The combined solution equips institutions with timely market benchmarks that help frontline teams make competitive yet disciplined pricing decisions. Product managers gain richer insights to craft and adjust pricing strategies, while relationship managers can apply relevant analytics directly at the decision point — improving execution and consistency across the client lifecycle.
“Embedding timely, actionable market data into the deal process is key to maintaining competitive positioning,” added Margarita Vacanti, Senior Vice President, Commercial Banking at Curinos. “We’re pleased to work with White Clay to ensure our shared clients can access Curinos insights where they have the most impact — right at the point of decision.”
Together, the two companies are creating a unified ecosystem that enhances pricing rigor, strengthens margin management, and accelerates profitable growth for financial institutions.
