Ibotta, the NYSE-listed performance marketing platform for promotions, has entered into a new partnership with ABCS Insights, a leader in ad effectiveness analytics, to help consumer packaged goods (CPG) brands better quantify the revenue impact of their digital promotional campaigns. Early studies on salty snacks, pet food, and soda showed Ibotta boosting sales beyond industry norms.
This partnership emphasizes Ibotta’s aim for independent, third-party validation for its campaigns. It works with the new LiveLift™ measurement tool. This tool gives brands clear, near-real-time insights into sales during promotions. With the partnership now in place, brands running campaigns on Ibotta can immediately access ABCS Sales Effect studies to validate performance.
“Our partnership with ABCS Insights provides our CPG partners with a new way to confirm the value of their Ibotta promotional campaigns, using a trusted third party,” said Bryan Leach, CEO and founder of Ibotta. “Initial ABCS studies confirm that Ibotta drove a high level of incremental sales for our clients. Our network reaches an estimated 200 million American consumers via our leading direct-to-consumer app and our publisher properties, which include the nation’s largest retailers and marketplaces. With ABCS studies now available, and with our recent launch of LiveLift™, brands can invest with greater confidence than ever before.”
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Jerome Shimizu, Co-Founder and CEO of ABCS Insights, emphasized the growing need for clarity in the retail media and digital promotions ecosystem. “ABCS Insights is dedicated to bringing clarity and robust, incremental measurement to the rapidly evolving retail media and digital promotions landscape,” he said. “Our partnership with Ibotta unites our conservative approach to ad effectiveness with Ibotta’s digital promotions network to deliver unbiased, actionable performance insights. This level of clarity is essential for CPG brands looking to confidently allocate their media and promotions budgets for maximum profitable growth.”
Together, Ibotta and ABCS provide brands with reliable tools to measure the true impact of digital promotions. It boosts confidence. It helps with budget choices. Plus, it improves performance measurement in the CPG industry.
