Force Management has introduced XCELERATOR™, a new AI-powered sales assistant developed in collaboration with WINN.AI. Designed to elevate sales team productivity, the tool merges Force Management’s well-established sales methodologies with WINN’s real-time automation capabilities to deliver smarter, more efficient customer interactions.
Built to operate directly within live sales conversations, XCELERATOR streamlines critical tasks—automatically capturing notes, updating CRM fields, generating follow-up actions and offering real-time prompts to guide sellers during calls. Its integrations with Salesforce, HubSpot, Zoom and various business intelligence platforms ensure data accuracy while reducing administrative overload for sales professionals.
“We’re excited to partner with WINN on XCELERATOR, and we look forward to helping clients unlock go-to-market success with this powerful new AI sales assistant.” said Paul Giaconia, Chief Product Officer at Force Management.
By embedding Force Management’s frameworks into WINN’s platform, the companies aim to extend the impact of sales training far beyond initial workshops. Giaconia noted that the tool supports consistent execution of methodologies like Command of the Message and MEDDICC, helping sellers stay aligned with proven best practices.
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WINN.AI’s CEO and Co-Founder, Eldad Postan-Koren, added, “XCELERATOR leverages WINN’s real-time AI technology and Force Management’s coaching expertise to give sellers the guidance needed to win more deals exactly when they need it—live on the call.”
Key capabilities include real-time call guidance, automated CRM syncing, customizable workflows, quick companywide deployment, multilingual support across 15 languages and enterprise-grade security certifications such as GDPR and ISO 27001.
The release follows the recent debut of Ascender AI, Force Management’s personal learning assistant for the Ascender sales acceleration platform. Together, these tools form part of the company’s broader vision to integrate AI into everyday selling.
“We’re bringing our technology roadmap to life with AI that makes selling smarter,” Giaconia said, emphasizing that the combination of XCELERATOR and Ascender AI delivers personalized coaching while reducing manual effort for sales teams.
