Blueshift has introduced a new generation of AI agents designed to reshape how marketers discover opportunities and execute campaigns. Announced this week, Compass and Launchpad mark the company’s next phase in AI-powered customer engagement, aiming to remove operational bottlenecks and help marketing teams unlock previously missed revenue opportunities.
The two agents create an AI command center for modern marketing, as Blueshift describes. Compass zeroes in on insight discovery. It analyzes customer behavior to find under-engaged audiences, spot growth opportunities, and predict which initiatives will have the most impact. Instead of wasting hours on dashboards and datasets, marketers get prioritized recommendations. These are tied to expected performance outcomes.
Launchpad complements this intelligence by handling execution. Using conversational inputs, marketers can describe campaign goals, and Launchpad automatically builds cross-channel journeys, including audience segmentation, messaging, dynamic content, and decision logic. This approach dramatically shortens campaign development cycles and allows teams to scale personalization across many more customer touchpoints without increasing headcount.
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By combining insight and activation in a single workflow, Blueshift is redefining the marketing operating model. Teams gain additional capacity to test ideas, launch experiments, and iterate faster—turning every high-value insight into a live campaign almost instantly. The result is broader personalization across the customer journey and stronger performance in retention and revenue.
“Marketers have been trapped by the day-to-day operational burden required to personalize at scale. Compass and Launchpad remove those obstacles. Teams can now turn insights into action instantly and run far more targeted journeys than was ever practical. This isn’t just efficiency; it is a newfound capacity to grow retention and revenue with the same team,” said Manyam Mallela, Chief AI Officer and Co-Founder at Blueshift.
Unlike standalone AI tools, Blueshift’s agents are built on the company’s unified customer data layer, enabling them to act with full context and forecast outcomes with confidence. Early results from Blueshift’s existing AI capabilities show nearly a tenfold increase in experimentation and average performance lifts of 36%.
With Compass and Launchpad, Blueshift is positioning AI not as an assistant on the sidelines, but as a core driver of day-to-day marketing growth and execution.
