ON24 has entered a definite agreement to be acquired by another company named Cvent in an all-cash transaction, worth around $400 million. This will be the result of merging two platforms that specialize in marketing and event-engagement solutions. The merging of ON24’s tools and solutions in the area of webinars in enterprises, as well as their AI capabilities, will be combined with Cvent’s portfolio of products related to meetings, events, and hospitality. As part of this agreement, the shareholders of ON24 will be paid $8.10 in cash, which is a 62% premium over the closing stock price on November 10, 2025.
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“We are pleased to announce this transformative transaction which marks an important new chapter for ON24,” said Sharat Sharan, co-founder, Chairman and CEO of ON24. “ON24 has earned the trust of enterprise organizations and marketers by delivering reliable, outcome-driven digital engagement,” said Reggie Aggarwal, Founder and Chief Executive Officer of Cvent. The transaction has been unanimously approved by ON24’s board and is expected to close in the first half of 2026, subject to customary approvals, after which ON24 will become a privately held company.
