Quo, an AI-powered business phone system, was formerly known as OpenPhone. It recently announced a partnership with Pipedrive, a popular CRM tool for small and mid-sized businesses. This partnership will improve integration between communications and sales. Customer interactions and data will sync between Quo and Pipedrive.
The integration makes it possible for companies to log calls, texts, voicemails, and the entire conversation history directly into Pipedrive. It is also possible for the sales team to click-to-call directly from the companies’ CRM. This eliminates a number of challenges that small sales teams often face concerning the management of large volumes of customer interactions.
“Great sales conversations don’t start from scratch—they pick up where the last one left off,” said Daryna Kulya, co‑founder and COO of Quo. “This integration is foundational to our evolution into a unified front office platform, where AI‑powered insights, automation, and deep CRM connectivity help businesses focus on relationships, not administrative work.”
What the Integration Does
With the Quo–Pipedrive integration, teams can:
Centralize customer conversation history in one CRM view — including logs of calls, text messages, and voicemails.
Make calls directly from inside Pipedrive with click‑to‑call functionality.
Control which Quo numbers sync with the CRM to match workflow needs.
Automatically update duplicate contacts with the latest information to prevent data fragmentation.
This deep CRM connectivity means sales and support teams spend less time on administrative tasks and more time building customer relationships — a critical advantage in increasingly competitive markets where responsiveness and personalization matter.
Impact on the Revenue Industry
The Quo–Pipedrive integration highlights a broader industry trend of converging sales communication and data workflows to reduce friction and accelerate revenue outcomes. In some cases, disunified technology and manual processes have resulted in slower sales cycles, augmented rates of CRM nonadoption, and reduced visibility into pipeline health. The increased integration of communications with CRM solutions allows organizations to:
Increase productivity using automation for routine data entry operations.
Enhance the effectiveness of sales by providing reps with the complete context for each customer interaction.
Strengthen the management of the pipeline by making all buyer interactions traceable and actionable.
Such benefits can be significant for small and mid-sized companies, which often lack substantial revenue team resources and require solutions that help reduce the workload while improving efficiency. With nearly 100,000 companies around the world using Pipedrive and many of its users relying on CRM data for forecasts and performance analysis, such connections can help companies perform better in the area of revenues.
Broader Business Effects
For businesses operating in the revenue ecosystem, the integration offers multiple strategic advantages:
Reduced administration: There’s no need for sales and support personnel to log and record when they can focus on selling and problem-solving.
Unified customer view: A centralized communication history provides a better knowledge of the customer journey, and the quality of outreach efforts will be higher.
Faster deal cycles: The alignment of communication and CRM workflow enables better responses to changing circumstances or objections, perhaps leading to faster closing deals.
Interestingly enough, emphasis now shifts to integrated revenue stacks where CRM systems, communications platforms, and analytics platforms work hand-in-hand to ease interactions and create information that can help drive decision-making and other processes. Simply put, by incorporating customer communication systems directly into sales platforms, Quo and Pipedrive are helping drive revenue teams towards this ideal and creating less silos and more experience for customers amidst a crowded marketplace.
