C.A. Fortune, a privately held, leading full-service national sales brokerage and marketing agency, announced the appointment of Matt Ulmer as Chief Digital & Marketing Officer (CDMO), unifying the company’s marketing, digital, e-commerce, and corporate marketing capabilities under one executive leader. Ulmer will report to CEO Tyler Lowell and join the Executive Leadership Team, reinforcing the firm’s investment in senior leadership, its focus on accelerating growth, and its commitment to delivering more integrated solutions for today’s increasingly complex retail and digital environments.
This new leadership structure enables C.A. Fortune to operate as one integrated team, enabling faster decision–making and more connected strategies across retail and digital channels, further differentiating the firm from traditional brokerages. A simplified solution for clients, this shift means a stronger connection and collaboration across marketing, digital and commerce, sophisticated strategy, planning, and execution without added complexity, and executive-level partnership across growth initiatives.
“Matt is the right leader at the right time. He has been instrumental in scaling our e-commerce capabilities and understands how marketing, digital and commerce must work together to drive growth,” said Tyler Lowell, Managing Partner and CEO of C.A. Fortune. “As retail media networks multiply, marketplaces fragment, and omnichannel growth becomes more complex, brands need fewer partners that are deeper and more integrated. C.A. Fortune is the answer, now even more so with Matt’s new role. Under his leadership, we’re strengthening our ability to deliver faster, more integrated solutions for our clients, and building a platform that looks fundamentally different from legacy brokerage models.”
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As Chief Digital & Marketing Officer, Ulmer will oversee the company’s integrated marketing, corporate marketing, and digital ecosystem across channels such as retail media, content strategy, and e–commerce for Amazon, Whole Foods, Walmart, Kroger, Target, Albertson’s, Instacart, Thrive Market, iHerb/Vitacost, and more. Additionally, Ulmer will oversee in-house marketing agencies SRW, a specialized food & beverage agency known for its award-winning creative, social, influencer marketing, paid media, and public relations expertise and DirectToHispanic, who specializes in building and executing culturally fluent marketing strategies connecting brands with Hispanic consumers online and at shelf.
This move reflects C.A. Fortune’s continued investment in marketing and digital infrastructure, integrating these capabilities more deeply into its brokerage and sales organization to better support modern brands navigating omnichannel growth.
“This is an exciting opportunity to bring our teams and capabilities together in a more connected, intentional way,” said Matt Ulmer. “Our clients need partners who can move quickly, act strategically, think holistically, and execute across retail and digital without silos. By unifying our marketing and digital capabilities, we’re creating a simpler, more powerful growth engine for the brands we serve today and in the future.”
SOURCE: PRNewswire
