Outreach, a agentic AI platform designed specifically for revenue teams, has released its listing on AgentExchange, Salesforce’s unified marketplace for the emerging agentic AI ecosystem. This marketplace combines the huge capabilities of AppExchange, Slack, and Agen tforce in one place, making it easier for organizations to discover, deploy, and manage AI-powered solutions.
Through AgentExchange, businesses get access to an extensive ecosystem of around 14,000 thoroughly vetted applications, AI agents, integrations, and service providers, to help them solve even the most complex and challenging problems at the highest levels of speed and confidence. This new launch gives Outreach an opportunity to push its distribution further and make itself more accessible. This way, the organizations using it will be able to integrate its revenue orchestration functionalities directly into their existing Salesforce and Slack environments.
AI is rapidly becoming a very useful platform for sales and revenue operations. Yet, many organizations still find it difficult to solve the problem of turning insights into actions. For example, while important data is stored in the CRM systems, the actual activities carried out to complete a sale normally happen in different scattered tools and workflows that are not connected. This results in inefficiencies and lost opportunities.
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“With the new AgentExchange, partners like Outreach get better access to Salesforce’s entire install base and tools that help them build, manage, and scale their distribution more efficiently than ever before,” said Brian Landsman, CEO of AgentExchange and EVP of Global Partnerships, Salesforce. “We’re excited to welcome Outreach’s revenue orchestration platform to AgentExchange and work together to help companies automate revenue workflows with AI.”
Bringing Agentic AI into the Revenue Lifecycle
Outreach solves this problem by integrating agentic AI throughout the entire revenue lifecycle, which allows teams to transition from isolated insights to coordinated, data-driven actions. The platform can be used to perform main tasks like identifying potential customers, managing sales deals, and making sales forecasts, which ensure that revenue teams can work with higher alignment and productivity.
At the heart of this feature is Outreach’s deployment of AI agents and its Model Context Protocol (MCP), a standardized framework that allows AI systems to communicate context and work together through different workflows. This approach extends Salesforce’s role as a system of record into a system of execution, where AI not only analyzes data but actively drives tasks forward.
Seamless Integration Within Existing Workflows
Through its integration with Salesforce, Outreach allows users to access AI-powered functionality directly within their daily workflows. The platform’s AI agents are designed to take action across revenue processes, including updating CRM records, advancing deal stages, and automating multi-step tasks that keep opportunities progressing.
By embedding intelligence into execution, Outreach enables revenue teams to:
- Deploy AI agents directly within seller workflows
- Enhance decision-making using CRM, engagement, and conversation data
- Automate complex, multi-step processes across systems
- Improve forecasting accuracy with real-time pipeline insights
- Enable coordinated agent-to-agent workflows through MCP
This integration reduces the reliance on manual updates while ensuring that revenue activities remain consistent, scalable, and aligned with business goals.
“Revenue teams don’t need more AI insights, they need AI that helps them move work forward,” said Abhijit Mitra, CEO of Outreach. “This collaboration with Salesforce brings AI directly into the workflows where revenue teams operate every day, helping them execute more consistently and adapt faster to what’s happening in their pipeline.”
Accelerating the Shift to AI-Driven Revenue Operations
The addition of Outreach in AgentExchange is a clear sign of the overall industry move towards operational AI – systems that are capable not only of informing a decision but also of carrying it out. With the powerful data capabilities of Salesforce and the agentic AI from Outreach, companies are no longer stuck in disjointed processes as they get ready for a more consolidated, execution-oriented revenue growth approach.
In the future, as more companies implement AI on a large scale, it will be the platforms that connect data, insights, and actions naturally that will be the ones making a significant difference in increasing productivity, achieving better results, and securing the competitive edge in the ever-changing market.
