Enigma and Clay have announced a partnership to integrate Enigma’s verified U.S. business data directly into Clay’s AI-powered workflows, enabling go-to-market (GTM) teams to access identity and financial signals within a single platform. Clay, used by over 10,000 companies, aggregates data from more than 150 providers to support outbound, ABM, and CRM enrichment processes. With this integration, users can now leverage Enigma’s extensive dataset—built from billions of data points across millions of businesses—including unique card-backed revenue and transaction insights. This allows teams to identify and qualify prospects based on real financial activity rather than traditional firmographic assumptions, improving targeting precision and decision-making.
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The collaboration brings institutional-grade data, previously used by major financial organizations, into everyday GTM workflows. “Enigma’s ground truth business identity and real transaction data have powered critical entity resolution, enrichment, and verification workflows at some of the largest financial institutions in the country. By partnering with Clay, every GTM team will have access to the same differentiated business signals from our knowledge graph and card transaction network, all in a convenient toolbox,” said John Yarimkaya, SVP of Data Strategy and Partnerships at Enigma. “We’re thrilled to welcome Enigma to Clay as a data partner. Their verified business identity and card-backed revenue signals are a powerful addition to our platform, and we’re excited to give our customers access to the same data that’s long powered critical workflows at top financial institutions — now right inside their Clay workflows,” added Gillian James, Head of Data Partnerships at Clay.
