NIQ has come up with Price & Promo Optimizer – an AI-driven Revenue Growth Management (RGM) platform for manufacturers that helps them to experiment with price and promo strategies before launching their products in the market.
The introduction of the new tool coincides with the fact that brands and manufacturers are under growing pressure to safeguard their profit margins, make the most of trade spending, and act promptly to changes in consumer demand. Price & Promo Optimizer has been designed to revolutionize how pricing and promotion decisions are made by doing away with disconnected tools and manual operations and replacing them with a single, data-driven workflow.
Despite the time that has passed since the dawn of the digital age, a significant number of companies still depend on fragmented systems and isolated teams to develop pricing and trade promotion strategies. This often leads to the slowing of execution and reduction of visibility of potential business outcomes. NIQ’s new solution aims at overcoming these obstacles by merging pricing, promotional planning, and trade strategy all in one AI-powered setting.
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Powered by NIQ’s store-level measurement data and advanced analytics models, the platform allows category managers, revenue growth management leaders, marketing teams, and commercial decision-makers to simulate multiple business scenarios before executing them in the market. Users can evaluate pricing elasticity, promotional effectiveness, and trade-offs tied to revenue, margins, sales volume, and category performance ahead of retailer negotiations or campaign rollouts.
“Pricing and promotion decisions have become one of the most critical growth levers for manufacturers, yet too many teams are still forced to make those calls with fragmented data and outdated tools,” said Martin Hernandez, SVP NIQ. “With Price & Promo Optimizer, NIQ is helping brands move from reactive decision-making to proactive, scenario-based planning. By bringing price elasticity, promotional effectiveness, and trade spend optimization into one AI-enabled platform, we enable teams to move faster, protect margins, and approach retailer conversations with greater confidence.”
The platform is aimed at making decision-making quicker and more strategic by allowing teams to check their assumptions, set up and analyze different pricing and promotional scenarios, and find the best strategies without engaging resources in the actual market. Price & Promo Optimizer release is part of the concerted efforts by NIQ to widen its range of AI-powered business intelligence and decision-making tools.
The company remains committed to bringing technologies to market that enable brands to leverage consumer insights for business strategies that cover pricing, retail, and commerce operations. Boasting a worldwide customer base of over 23,000 organizations in more than 90 countries, 22.2 million stores, and 220 million product categories, NIQ is further fortifying its data, analytics, and AI-based solution offerings aimed at enabling businesses to achieve better commercial performance and adjust to the changing market trends.
