Welcome to CROFirst’s Weekly Roundup — your essential briefing on the latest breakthroughs in revenue strategy, predictive analytics, AI-driven customer engagement, and next-gen sales acceleration. This week’s developments spotlight how leading enterprises are strengthening revenue predictability, modernizing cloud ecosystems, and optimizing go-to-market performance through intelligent automation and advanced data insights.
Strategic Revenue Management
Clari and Salesloft Join Forces to Introduce First Predictive Revenue System
Clari and Salesloft announce a transformative partnership to launch the first integrated predictive revenue system, combining deal insights, pipeline visibility, and guided selling into a unified workflow. The collaboration helps CROs eliminate blind spots, accelerate deal cycles, and drive more accurate revenue forecasting.
Investment & Budget Allocation
BlackRock and AWS Forge Strategic Cloud Partnership to Transform Investment Technology
BlackRock partners with AWS to modernize Aladdin — its flagship investment management platform — through cloud-native architecture, enhanced analytics, and scalable compute. The alliance strengthens investment workflows, boosts operational agility, and powers more data-driven financial decision-making for global institutions.
Sales & Marketing Alignment
SalesHood Unveils Advanced Agentic AI Digital Sales Rooms to Accelerate B2B Deal Cycles
SalesHood introduces its next-generation AI-driven Digital Sales Rooms designed to streamline collaboration between buyers and sellers. The platform automates follow-ups, centralizes deal content, and offers predictive engagement insights — helping revenue teams shorten buying cycles and increase win rates.
Technology & Innovation
Nuvei Partners with Microsoft to Scale Global Payments Infrastructure for High-Volume Transactions
Nuvei teams up with Microsoft to elevate global payments modernization through cloud-based scalability and AI-backed fraud detection. The partnership enhances transaction velocity, supports enterprise-grade reliability, and enables merchants to run high-volume digital payments more efficiently.
Customer Success
Accenture Invests in WEVO to Enhance AI-Driven Customer Insight and Accelerate Growth
Accenture extends its AI innovation portfolio with a strategic investment in WEVO, enabling enterprises to generate faster, more precise customer insights through automated UX diagnostics. The investment helps companies optimize digital conversion, accelerate experimentation, and elevate customer-centric growth strategies.
Performance Metrics & Analytics
Amazon Connect Unveils AI-Powered Predictive Insights Where Sales Meets Service
Amazon Connect launches predictive AI insights that integrate service intelligence with revenue-focused workflows. The solution anticipates customer needs, recommends next-best actions, and aligns service outcomes with sales opportunities — enabling enterprises to elevate lifetime value and improve revenue precision.
⭐ Article of the Week
Sandbagging in Sales: Why It Happens and How CROs Can Eliminate It for Predictable Revenue in 2026
This week’s featured analysis explores the root causes of sales sandbagging and offers actionable strategies for CROs to improve forecast accuracy, reinforce accountability, and build a culture of transparent performance — all essential for achieving predictable, scalable revenue in 2026.
