Welcome to CROFirst’s Weekly Roundup—your essential digest of the latest breakthroughs in revenue management, AI-powered selling, and performance intelligence. This week’s highlights focus on enhancing SMB payments, launching sales coaching avatars, and delivering hyper-personalized customer workflows, as CROs pursue faster, smarter revenue operations in a digital-first economy.
Strategic Revenue Management
💳 Xero Acquires Melio to Expand U.S. SMB Payments Capabilities and Drive Global Growth
Xero has acquired Melio, a move aimed at bolstering its U.S. SMB payments ecosystem. The integration will streamline accounts payable and receivable for small businesses and enhance Xero’s global financial services reach.
Investment & Budget Allocation
📈 Button Receives Growth Investment from PSG to Accelerate Expansion
Button secures a significant growth investment from PSG, enabling the mobile commerce optimization company to scale its partnerships, expand product capabilities, and accelerate international go-to-market strategies.
Sales & Marketing Alignment
🗣️ ValueSelling Associates Launches AI Avatar Sales Coach “VAL”
ValueSelling Associates introduces “VAL,” an AI-driven avatar coach that delivers real-time feedback and simulated sales scenarios—helping reps sharpen their skills and increase win rates through scalable, data-backed coaching.
Technology & Innovation
⚙️ Tines Unveils AI-Powered Agents to Deliver Tailored Workflow Automation for the Enterprise
Tines launches a new generation of AI-powered agents designed to automate complex workflows. These intelligent bots adapt to unique team needs—unlocking productivity and responsiveness in customer-facing operations.
Customer Success
🏢 Accenture Unveils New Growth Model to Drive AI-First Business Reinvention
Accenture announces a new AI-driven growth model focused on business reinvention. The strategy enables companies to rewire customer journeys, data infrastructure, and go-to-market operations for a scalable, intelligence-first future.
Performance Metrics & Analytics
📊 Forrester Launches Total Experience Score to Help Brands Align Perception and Performance for Growth
Forrester introduces the Total Experience Score (TX Score), a new metric combining customer, employee, and brand experiences. This unified framework helps revenue leaders align strategic priorities with real-time feedback and ROI.
⭐ Article of the Week
📘 Integrating RCM With EHR Systems: A Guide for Healthcare Revenue Leaders
This week’s feature explores how CROs can use AR automation to accelerate collections, reduce DSO, and improve cash flow visibility—laying the groundwork for more predictable and profitable revenue operations.
