Welcome to CROFirst’s Weekly Roundup — your essential briefing on the latest developments shaping revenue operations, global monetization, finance automation, customer lifecycle management, and AI-powered performance analytics. This week’s updates highlight how enterprises are modernizing billing and spend control, streamlining cross-border revenue, strengthening financial accuracy, and turning market visibility into predictable growth.
Strategic Revenue Management
Zoho Launches Zoho Spend and Zoho Billing Enterprise Edition to Modernize Revenue Operations
Zoho introduces enterprise editions of Zoho Spend and Zoho Billing, delivering enhanced control over company spend, subscription billing, and revenue workflows. The platforms help large organizations improve visibility, automate billing complexity, and scale revenue operations with greater precision.
Investment & Budget Allocation
Fiserv Finalizes StoneCastle Acquisition to Expand Insured Liquidity and Digital Asset Capabilities
Fiserv completes its acquisition of StoneCastle, strengthening its position in insured liquidity solutions and digital asset infrastructure. The move enhances capital efficiency and supports more resilient financial operations for institutions navigating evolving revenue and liquidity demands.
Sales & Marketing Alignment
Cleverbridge Teams Up with Adyen to Streamline International Revenue Operations
Cleverbridge partners with Adyen to simplify global payments, tax compliance, and subscription monetization. The collaboration enables revenue teams to reduce friction in international sales, improve checkout performance, and accelerate cross-border growth.
Technology and Innovation
BlackLine Acquires Wiselayer to Advance AI-Driven Finance Automation
BlackLine acquires Wiselayer to expand its AI-powered accounting automation capabilities. The acquisition strengthens transaction matching, reconciliation accuracy, and financial close efficiency — helping organizations improve compliance and revenue confidence.
Customer Success
Pega Unveils Enhanced Client Lifecycle Management Platform to Redefine Agentic Compliance
Pega launches enhanced client lifecycle management capabilities that integrate agentic AI with compliance workflows. The platform enables proactive risk monitoring, personalized engagement, and more efficient customer governance across regulated industries.
Performance Metrics & Analytics
G2 Unveils AI-Powered Performance Analytics to Transform Search Visibility into Revenue Growth
G2 introduces AI-driven performance analytics that connect buyer intent, search visibility, and conversion outcomes. The solution helps go-to-market teams turn digital presence into measurable pipeline impact and sustained revenue growth.
⭐ Article of the Week
This week’s featured analysis explores how modern revenue accounting practices are evolving to support complex pricing models, regulatory compliance, and forecast accuracy — offering CROs a roadmap to stronger financial governance and predictable growth in 2026.
