Integrated B2B growth services agency, Walker Sands, has announced its acquisition of RevPartners, a revenue operations (RevOps) and go-to-market (GTM) engineering company. RevPartners is best known for its specialized knowledge of HubSpot CRM architecture, demand orchestration, and managed RevOps services.
The deal will allow Walker Sands to expand its main activities beyond CRM deployment, marketing automation infrastructure, data governance, and commercial operations. The agency, through these specialized workstreams, intends to assist clients in the enterprise segment to connect the usual separation between brand building, demand generation, and bottom-line revenue performance. In the martech landscape, RevPartners is a leading name and proudly holds the unique position of being the only company worldwide that has simultaneously earned the status of HubSpot Elite Solutions Partner and Clay Elite Studio Partner. A key strength of the company lies in the core operational areas of system end-to-end design, workflow engineering, high-level business intelligence reporting, and campaign activation.
With this technical base, commercial enterprises are able to completely eliminate blind spots in their pipelines and carry out GTM strategies with a higher level of understanding.
Unifying Go-To-Market Mechanics for the Agentic Era
The convergence of Walker Sands’ Outcome-based Marketing (OBM) methodology and RevPartners’ data engineering framework establishes a fully connected GTM operating system. This unified infrastructure expands high-level marketing strategy directly into the backend systems, data pipelines, and automated workflows required to sustain enterprise growth.
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“Too many B2B organizations still operate with disparate marketing, sales and revenue systems, which makes it hard to see what’s driving growth,” said Andrew Cross, co-CEO at Walker Sands. “With RevPartners, we can help clients unify strategy, systems and reporting to improve decision-making and create more efficient paths to revenue.”
The operational consolidation offers complementary benefits for both client bases:
Walker Sands Clients: Gain immediate access to advanced RevOps architecture, custom CRM integrations, and predictive outbound pipeline engineering.
RevPartners Clients: Gain access to an expanded suite of growth solutions, including corporate brand strategy, public relations, creative production, content marketing, paid media, search optimization, and Salesforce marketing automation.
“Beyond the capabilities match and the many benefits to our clients, we’re excited to work closely with the RevPartners team,” said Cross. “We’ve seen up close the way they approach every challenge with excellence, transparency and collaboration. We look forward to achieving big things together.”
Strategic Expansion Metrics: Building a Unified B2B Platform
Following a recent institutional investment from Mountaingate Capital, this acquisition represents a significant milestone in Walker Sands’ broader buy-and-build strategy to create a unified, data-driven B2B growth platform. Prior to the merger, Walker Sands operated with a workforce of approximately 180 specialized agency professionals and maintained a concentrated focus on Salesforce and core marketing technology expertise, supported by standard programmatic advertising and digital media execution capabilities.
Following the acquisition, the combined organization has expanded to more than 250 professionals spanning data, technology, creative, and public relations disciplines. The integrated platform now offers dual-ecosystem leadership across both Salesforce and HubSpot Elite partner tiers, while significantly enhancing outbound growth capabilities through advanced orchestration frameworks powered by Clay Elite methodologies. This expanded scale strengthens the firm’s ability to deliver end-to-end revenue growth solutions, deeper CRM expertise, and more sophisticated demand generation programs for B2B clients.
