Welcome to CROFirst’s Weekly Roundup, your trusted source for key updates in strategic revenue management, AI-powered customer success, procurement automation, and predictive analytics. This week’s headlines spotlight smarter workflows, stronger buyer engagement, and more agile decision-making across revenue teams.
Strategic Revenue Management
🔗 Convergint Collaborates with Ivalua and Deloitte to Automate Direct Procurement
Convergint, Ivalua, and Deloitte join forces to automate direct procurement operations—enabling faster sourcing decisions, increased transparency, and more scalable supply chain execution.
Investment & Budget Allocation
🏅 Icertis Named a Customers’ Choice Vendor in 2025 Gartner Peer Insights Report
Icertis receives Customers’ Choice recognition in Gartner’s 2025 Voice of the Customer for CLM, highlighting strong satisfaction in contract lifecycle management for enterprise growth and compliance.
Sales & Marketing Alignment
📞 Invoca Acquires Symbl.ai to Advance AI-Driven Customer Engagement
Invoca acquires Symbl.ai, combining advanced conversation intelligence with real-time AI analytics to deliver deeper customer insights and drive sales engagement strategies.
Technology & Innovation
🧠 CobbleStone Unveils VISDOM: Generative AI Chatbot Revolutionizing Contract Management
CobbleStone launches VISDOM, a next-gen generative AI chatbot that uses agentic AI to simplify contract workflows—bringing smart automation and real-time assistance to legal and procurement teams.
Customer Success
🚀 Outreach Enhances AI Revenue Agents to Streamline Sales Workflows and Boost Forecast Accuracy
Outreach improves its AI Revenue Agents with better forecasting, streamlined sales ops, and enhanced pipeline visibility—helping revenue teams operate with greater precision and speed.
Performance Metrics & Analytics
📊 Adjust Introduces Growth Copilot Beta to Accelerate App Marketing Decisions
Adjust launches the Growth Copilot in beta—an AI-powered analytics assistant that delivers actionable recommendations for mobile app marketers to drive ROI and improve campaign agility.
⭐ Article of the Week
📘 Top 5 Mistakes Companies Make in Revenue Recognition—And How to Avoid Them
This week’s featured article explores common pitfalls in revenue recognition, from poor contract interpretation to system limitations, and offers strategies to maintain compliance and financial accuracy.
