Welcome to CROFirst’s Weekly Roundup—your curated guide to the week’s most impactful stories across strategic revenue transformation, AI-led customer success, and performance optimization. From guided selling to AI agent analytics, this edition highlights how CROs are adopting smarter tools to shorten sales cycles, align teams, and boost predictability.
Strategic Revenue Management
🔄 Huron to Acquire Revenue Cycle Consulting Firm Eclipse Insights
Huron announces plans to acquire Eclipse Insights, a healthcare revenue cycle consulting firm. The deal will strengthen Huron’s capabilities in payer-provider alignment, analytics, and revenue optimization—especially in complex health systems.
Sales & Marketing Alignment
🧭 Compatio Introduces GUIDE, Enabling Smarter AI for Guided Selling
Compatio unveils GUIDE, an AI-powered guided selling platform designed to simplify complex product configurations, improve customer buying journeys, and drive smarter sales enablement through intelligent product recommendations.
Technology & Innovation
💬 G2 Launches Conversational Software Review Experiences for an AI-First Era
G2 transforms software discovery with the launch of conversational review experiences—leveraging generative AI to personalize user journeys and streamline the B2B software buying process through chat-style interactions.
Customer Success
🤖 TekKnowledge and Kore.ai Partner to Close the Enterprise AI Execution Gap
TekKnowledge partners with Kore.ai to bridge the enterprise AI execution gap. Their joint solution combines orchestration, NLP, and conversational AI to support seamless customer interactions, faster resolution times, and improved CX.
Performance Metrics & Analytics
📊 Pendo Unveils Agent Analytics to Track and Optimize AI Agent Performance Across the Enterprise
Pendo launches Agent Analytics, a new capability to measure and enhance the performance of AI agents—offering enterprise teams greater visibility into usage, engagement, and automation ROI.
⭐ Article of the Week
📘 5 Ways CROs Can Leverage Accounts Receivable Automation to Shorten the Order-to-Cash Cycle
This week’s featured read explores how CROs can use AR automation to accelerate collections, reduce DSO, and improve cash flow visibility—laying the groundwork for more predictable and profitable revenue operations.
