Welcome to CROFirst’s Weekly Roundup — your essential briefing on the latest developments shaping global asset expansion, digital engagement platforms, AI-powered revenue infrastructure, mobile performance intelligence, and next-generation revenue analytics. This week’s highlights showcase how enterprises are strengthening investment reach, enhancing digital revenue channels, aligning demand with scalable data systems, and using advanced analytics to drive predictable growth.
Investment and Budget Allocation
MetLife Investment Management Expands Global Asset Management Footprint with PineBridge Acquisition
MetLife Investment Management expands its global reach through the acquisition of PineBridge Investments. The move strengthens MetLife IM’s international asset management capabilities, broadens investment offerings, and enhances its ability to serve institutional and retail clients worldwide.
Sales and Marketing Alignment
Cvent to Acquire ON24 in $400M Deal to Strengthen Digital Engagement Portfolio
Cvent announces its acquisition of ON24 in a $400 million deal aimed at expanding its digital engagement and event marketing capabilities. The acquisition enables revenue teams to unify virtual events, webinars, and audience analytics to drive deeper engagement and measurable pipeline impact.
Technology & Innovation
Rezolve AI Introduces SQD Revenue Pools to Align Enterprise Demand with Scalable Data Infrastructure
Rezolve AI launches SQD Revenue Pools, a new model designed to better align enterprise demand signals with scalable data and AI infrastructure. The solution helps organizations optimize monetization strategies while ensuring performance, reliability, and cost efficiency at scale.
Performance Metrics & Analytics
MobiLoud Debuts AI-Driven Analytics to Deliver Deeper Insights into Mobile App Performance
MobiLoud introduces AI-powered analytics that provide granular visibility into mobile app engagement, retention, and revenue performance. The platform enables CROs and growth teams to translate mobile behavior into actionable insights that drive monetization and customer lifetime value.
⭐ Article of the Week
Revenue Analytics in 2026: How Data-Driven Insights Power Predictable Growth and Smarter Decisions
Revenue Analytics
This featured analysis explores how advanced revenue analytics, real-time intelligence, and AI-driven forecasting are reshaping decision-making in 2026 — helping CROs improve accuracy, reduce volatility, and build more resilient growth strategies.
