Welcome to CROFirst’s Weekly Roundup — your one-stop digest for the latest developments in strategic revenue management, financial innovation, customer success, and performance analytics. This week’s edition explores how global enterprises are integrating AI, cloud, and data intelligence to transform financial operations, elevate client engagement, and drive measurable ROI across industries.
Strategic Revenue Management
PwC Collaborates with Oracle to Redesign Finance Function with AI in Fusion Cloud ERP
PwC teams up with Oracle to reinvent finance operations by embedding AI capabilities into Oracle Fusion Cloud ERP. The collaboration aims to modernize financial processes, improve decision-making, and enhance agility across global enterprises through intelligent automation and data-driven insights.
Investment and Budget Allocation
Brookfield to Acquire Remaining Interest in Oaktree
Brookfield Asset Management announces plans to acquire the remaining stake in Oaktree Capital, strengthening its position as a diversified global investment powerhouse. The acquisition underscores Brookfield’s long-term commitment to alternative asset management and strategic capital allocation.
Sales & Marketing Alignment
Oracle Introduces Role-Based AI Agents to Enhance Marketing, Sales, and Service Efficiency
Oracle launches new role-based AI agents designed to unify and empower marketing, sales, and customer service functions. The solution enhances collaboration, accelerates lead conversion, and streamlines customer engagement with context-aware, real-time intelligence.
Technology & Innovation
Brex Becomes First Fintech Global Issuer to Power B2B Payments in Oracle Fusion Cloud ERP
Brex marks a major milestone as the first fintech global issuer to enable B2B payments within Oracle Fusion Cloud ERP. This integration bridges finance automation and payment innovation—empowering businesses to simplify transactions and scale operations securely within the cloud ecosystem.
Customer Success
d1g1t and Mako Financial Technologies Form Strategic Partnership to Digitally Streamline Client Management Workflows
Wealth management platform d1g1t partners with Mako Financial Technologies to digitalize client onboarding and management workflows. The collaboration focuses on enhancing advisor efficiency, compliance, and customer satisfaction through integrated, data-driven wealth solutions.
Performance Metrics & Analytics
Bloomreach and Databricks Partner to Enable Real-Time Marketing Activation Through Data Integration
Bloomreach joins forces with Databricks to merge customer data and real-time marketing activation. The partnership leverages a native connector that eliminates IT dependency—allowing marketing teams to create more personalized, data-informed campaigns that directly impact revenue growth.
⭐ Article of the Week
Data Intelligence for Revenue Growth: How to Boost ROI Effectively
This week’s featured article dives deep into how organizations can harness data intelligence to uncover hidden revenue opportunities, optimize investment strategies, and deliver measurable ROI through smarter analytics and performance tracking.
