Revenue Analytics has launched AIDA (AI Deal Advisor), a new artificial intelligence-driven solution designed to improve efficiency and decision-making in media advertising sales.
AIDA assists sales teams by analyzing key variables—such as pricing history, inventory availability, and advertiser behavior—to provide optimized deal guidance in real time. The platform is intended to address longstanding challenges in the media industry, including underperforming inventory and inconsistent pricing strategies.
“Aida represents a significant advancement in the application of AI in media sales,” said Gotham Majumdar, Chief Product and Technology Officer at Revenue Analytics. “Sales teams today face mounting pressure to grow revenue with fewer resources, outdated legacy systems and leaner teams. Aida was built for this reality – analyzing vast volumes of pricing, inventory, and demand data in real time to deliver smart, deal-specific recommendations that accelerate deal velocity. It’s a scalable, intelligent layer designed for the future of selling, without cutting corners.”
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The platform’s core capabilities include intelligent pricing recommendations, risk evaluation, and tailored negotiation insights, enabling media organizations to standardize performance across teams while increasing deal velocity and profitability.
AIDA also integrates with existing sales workflows and systems, reducing the friction often associated with technology adoption in legacy sales environments.
The launch of AIDA reflects a broader industry trend toward leveraging AI to streamline and modernize ad sales operations, particularly as demand for data-driven selling continues to rise.
