Mindmatrix, a leading partner ecosystem platform, has announced a strategic partnership with INFUSE, a global leader in full-funnel demand generation, to deliver an integrated solution designed to help channel marketers optimize Market Development Funds (MDF), align campaigns with partner goals, and generate qualified prospects across the entire buying journey. The collaboration merges INFUSE’s AI-powered, performance-based demand generation with Mindmatrix’s modular channel marketing automation platform, enabling vendors and partners to execute co-branded, data-driven campaigns with full visibility from discovery to revenue.
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“Mindmatrix brings deep expertise in partner relationship management, making them an ideal partner for INFUSE,” said Alexander Kesler, Founder & CEO of INFUSE. “By combining INFUSE’s AI-powered, omnichannel demand generation with Mindmatrix’s industry-leading modular platform, we’re creating a game-changing opportunity for channel teams. Together, we give partners the tools, intelligence, and activation they need to generate demand, accelerate revenue, and gain a decisive advantage in their markets.” The partnership empowers channel teams with capabilities such as MDF optimization, ROI-driven demand intelligence, scalable demand programs, and co-branded content activation.
