2X, a leader in subscription-based go-to-market (GTM) services, has announced the acquisition of Outbound Funnel, a top-tier revenue operations consultancy known for its AI-powered sales engagement and revenue intelligence expertise. This strategic move broadens 2X’s capabilities across the GTM tech stack, positioning the company as a comprehensive provider of managed services for marketing, sales technology, and revenue operations.
Outbound Funnel brings a rich legacy of success, having completed more than 800 Outreach implementations, 600+ Gong deployments, and hundreds of SalesLoft integrations. The team is recognized for its proficiency in managing complex platform migrations and supporting large-scale transformation initiatives for enterprise clients such as Intercom, Siemens, Asana, and Expensify.
“Revenue operations has become the strategic backbone of modern GTM organizations, and AI-powered sales engagement platforms are transforming how these teams operate,” said Dom Colasante, CEO of 2X. “Outbound Funnel’s position as the first and longest-standing partner across leading sales engagement platforms, combined with their expertise in AI-driven revenue intelligence and complex platform migrations, makes them the ideal addition to our comprehensive GTM services portfolio.”
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The acquisition follows 2X’s recent purchase of Intelligent Demand, further enhancing its RevOps expertise. Outbound Funnel’s deep integration with AI tools like Gong, MadKudu, and ChiliPiper adds significant value, allowing 2X to deliver a full spectrum of GTM implementation and managed services.
“We’re thrilled to welcome the exceptional Outbound Funnel team to 2X,” added Colasante. “Their deep technical expertise and proven success in transforming revenue operations through technology value realization perfectly complements our scalable managed services model.”
Technology partners such as Gong have endorsed the acquisition. “Outbound Funnel has been an exceptional implementation partner, and their expertise combined with 2X’s comprehensive managed services model creates exceptional value for organizations looking to maximize their GTM technology investments,” said Rob Moyer, Global Head of Partnerships at Gong.
With a proven track record—98% platform adoption rates and a 10% boost in win rates—Outbound Funnel’s integration into 2X marks a significant step forward in delivering scalable, AI-enhanced RevOps services for modern enterprises.
