Attention, an AI-powered revenue operations platform, has secured $30 million in Series B funding. The investment round was led by RTP Global, with strong participation from existing investors Aglaé Ventures, Eniac, and Alven, alongside new investor Linea and a group of strategic angel investors selected from Attention’s own customer community. The capital will be utilized to accelerate the development of the platform’s agentic capabilities and fuel its expansion into the enterprise sector.
While traditional conversation intelligence tools focus strictly on observation-recording calls, transcribing speech, and generating summaries- Attention treats sales tracking as an active execution lane. By shifting from passive documentation to autonomous execution, the platform handles the manual, post-call processes that bottleneck sales reps, such as drafting custom follow-up communications, updating customer relationship management (CRM) fields, and initiating downstream sales plays. Because the software actively executes these workflows, it closes the attribution loop, allowing companies to trace specific revenue gains directly back to individual automated actions.
The operational momentum behind this execution-first framework is evident across the company’s performance indicators. Attention currently manages more than 20 million automated agent actions every month for its client base. Driven by its expansion into large enterprise environments, the company has grown its annual recurring revenue (ARR) 4x year-over-year, while its average contract value (ACV) has expanded 10x over the last two fiscal years.
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Unlocking Business Impact Over Passive Time Savings
The platform’s enterprise footprint spans over 500 customers globally, including high-growth technology and professional services companies such as Abridge, Scale AI, Lovable, Preply, and BambooHR. Rather than tracking productivity purely through hours saved, customer-reported outcomes focus heavily on baseline commercial metrics:
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Abridge: The healthcare AI enterprise leveraged the platform to drive a 5x improvement in coaching efficiency while concurrently scaling its sales organization 4x.
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Unify: Integrating the automated follow-up and CRM updating protocols resulted in a verified 40% improvement in baseline win rates.
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Market Demand Validation: Underscoring the strong sector demand for agentic execution over passive recording, a streamlined open-source iteration of the technology published by management online drew hundreds of immediate corporate requests for platform access within days of release.
Executive Insights on Smarter Go-To-Market Execution
“Attention serves as a fundamental operating layer across our go-to-market. It’s one of those win-win-win solutions – a win for the rep, a win for the company, and a win for managers,” said Jeremy von Halle, VP of Revenue Operations at Abridge. “The ability to customize prompts and workflows has been a game changer for our forecasting accuracy and pipeline hygiene.”
“The simplest way I describe Attention is that we automate smarter work for sales teams over time,” said Anis Bennaceur, Co-Founder and CEO of Attention. “Most software in this space watches the call and writes up what happened. We take the next best action, and because we take it, we can see what actually worked and didn’t, and get smarter every time we do.”
The Product Roadmap: Building an Autonomous Revenue Action Engine
The newly acquired capital is earmarked for Attention’s next major architectural evolution: an autonomous, predictive action engine. Instead of requiring sales reps to manually define every play, the forthcoming software layer will continuously evaluate active deal pipelines to surface the highest-impact next steps, ranked dynamically by revenue probability. Once a sales representative reviews and approves the prioritized recommendations, the system executes the tasks automatically across integrated channels, continuously learning from the financial outcomes of every completed workflow to refine future guidance.
The funding round also included notable angel backing from prominent leaders operating within Attention’s user base. Participants included Preply Co-Founder and CEO Kirill Bigai, Pavilion CEO Sam Jacobs, and senior executives from Engine, Abridge, and Scale AI. Founded in 2021 by Bennaceur and Chief Technology Officer Matthias Wickenburg-who originally operated as direct competitors at their respective previous startups-the company has consolidated its technical foundation to transition sales teams from recording historical data to orchestrating automated revenue growth.
