Wednesday, August 20, 2025

Plenful Names Michael Longo Chief Revenue Officer

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Plenful, an agentic operating system designed to streamline pharmacy and healthcare operations, has appointed Michael Longo as Chief Revenue Officer (CRO) to lead its next phase of growth. Longo brings more than 20 years of experience in scaling go-to-market strategies at fast-growing healthcare and AI companies, including Veeva Systems—where he joined as the 14th employee—and Mendel AI. Across his career, he has built and led high-performing commercial teams while helping establish companies as category leaders.

At Plenful, Longo will oversee business development, revenue strategy, and go-to-market operations as the company expands its footprint. Today, Plenful works with more than 70 healthcare partners, including Fortune 50 enterprises, major health systems, specialty and infusion pharmacies, long-term care providers, and physician groups.

“Michael is a world-class leader who knows how to build great teams for scale, deliver measurable results for customers, and lead with clarity and conviction. He understands the pace, precision, and customer focus required to build an enduring company,” said Joy Liu, Founder and CEO of Plenful. “We’re thrilled to welcome him to the team.”

Also Read: Aditude Appoints Anthony Gonsalves as First Chief Revenue Officer

Plenful’s platform leverages agentic AI to automate time-intensive administrative processes that often overwhelm healthcare staff. Key applications include automating intake authorization for medical encounters and prescriptions, ensuring 340B compliance, optimizing rebates and savings, and streamlining claim reconciliation. By removing these operational burdens, healthcare organizations can uncover revenue opportunities, strengthen compliance, and accelerate patient access to therapy.

“Plenful is solving one of the most urgent challenges in healthcare, reducing the operational complexity and administrative burden so care teams can focus on patients, not paperwork,” said Longo. “The company has already demonstrated incredible traction and a bold vision for AI in healthcare operations. I can’t wait to unlock value for our next 500 customers.”

The appointment of Longo as CRO follows Plenful’s recent momentum, highlighting its commitment to building a category-defining platform that addresses some of the healthcare industry’s most complex operational challenges.

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