Popl has announced a strategic partnership with RocketReach to enhance its AI-powered event lead capture platform with verified contact and company intelligence. The collaboration gives Popl access to RocketReach’s database of more than 700 million professional profiles and 60 million company profiles, enabling richer real-time data enrichment and expanding its capabilities for in-person go-to-market (GTM) strategies.
The companies describe the agreement as the first publicly announced partnership of its kind in the B2B data enrichment industry, bringing together event lead capture technology with one of the world’s largest sales intelligence databases.
Enhancing Event Lead Capture with Verified Data
After partnering with each other the companies decided to launch an event that combines pop-up stands and Rocket Reach. The event aims to help Popl users find verified contact information of lead people while at events without having to wait hours for it to arrive at their email.
Instead of having to rely on outdated company phone numbers or business directories, sales teams will now be able to get current information directly from the person at an industry event through their app.
RocketReach currently supports more than 30 million users and verifies over 200 million email addresses and 190 million phone numbers every month, serving approximately 95% of S&P 500 companies.
Building a Smarter AI-Powered Sales Platform
Popl’s platform enables users to scan event badges and capture details from in-person conversations before automatically converting those interactions into enriched professional profiles.
With RocketReach serving as a primary intelligence source, users will gain access to:
Verified contact information
- Company profiles
- Phone numbers and email addresses
- Prospecting intelligence
- Live business signals
- CRM context
- AI-generated conversation insights and recommended next steps
The companies say RocketReach’s fast API response times and extensive data coverage make it well suited for real-time enrichment during live events.
Expanding Beyond Lead Enrichment
While the initial collaboration focuses on enriching leads captured during events, both companies plan to expand the partnership into pre-event sales planning and prospecting.
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Future capabilities are expected to help revenue teams identify exhibiting companies before conferences, discover key decision-makers within target organizations, and build prioritized outreach lists before events begin.
By providing AI agents with verified company and contact intelligence ahead of meetings, the platform aims to help sales teams prepare more effectively and create more meaningful conversations once they arrive on-site.
Jason Alco, Founder and CEO of Popl, said RocketReach’s comprehensive data coverage made it a natural strategic partner. “We call RocketReach ‘the everything provider.’ Most data providers specialize in one data category, such as email addresses or phone numbers. RocketReach spans the entire data ecosystem, from contact and company intelligence to healthcare professional data, prospecting APIs, signals, and much more. The breadth and depth of their data are extraordinary.”
Scott Kim, CEO of RocketReach, said the partnership aligns with both companies’ long-term vision for modern go-to-market strategies. “Popl is the leading provider for in-person events. Their product is unmatched, and this partnership sets the foundation for both companies to capture the tailwinds around the evolution of GTM. We’re excited to work strategically with Popl’s team in supporting their product roadmap.”
Long-Term Collaboration Planned
The technology integration is part of an optional structure agreement that the two companies can use to explore their cooperation in various directions and deepen it over time.
Popl and RocketReach do not want to just function like typical vendor-consumer arrangements with a contract to deliver goods or services, they rather want the collaboration to evolve from a contractual transaction to an ongoing relationship that benefits the growing demand in AI-powered sales intelligence and in-person engagement products.
Popl and RocketReach have set an aim to collaborate to be able to better lead nurturing, closing, and in-person sales with their combined resources.
