Cleverbridge, a top Merchant of Record (MoR) solutions provider for software and SaaS firms, and Adyen, a global financial technology platform for leading global companies, have now unveiled an enhanced commercial partnership in order to help deliver the next generation of solutions in global commerce. The two companies have worked together on an existing integration.
The new alliance is meant to assist businesses in making international expansion simpler, revenue operations more efficient, and achieve better compliance. With Adyen’s global acquiring capabilities being paired with Cleverbridge’s end-to-end MoR solution, both companies believe they can make it simpler for both B2C and B2B businesses to increase their presence in terms of revenue globally.
“By partnering with Adyen, we can leverage our strengths in a way that provides clients with a seamless path from global opportunities to monetization,” Cleverbridge CEO Richard Stevenson explained.
“This strategic partnership provides merchants with a reliable way into the Merchant of Record model,” said Trevor Nies, SVP and Global Head of Digital at Adyen. “By combining our leading payments technology with Cleverbridge’s deep knowledge of the entire revenue life cycle, including billing and compliance, they can now benefit from a complete solution.”
Looking forward, this joint effort aims to continue developing in the area of agentic commerce – utilizing automation and intelligence capabilities to maximize every part of the online buying cycle, providing shared clients with access to next-gen commerce technology.
Impact on the Revenue Industry
- Facilitating a Seamless Global Expansion
One of the largest pain points for fast-growing SaaS and digital businesses is scaling payments and revenue operations in a variety of countries and, at the same time, adhering to tax and regulatory laws in each country. The legacy way would be to set up subsidiaries in each country, which would be very costly and time-consuming.
As a result of integrating Cleverbridge’s MoR capabilities with Adyen’s global payment infrastructure, companies can now operate with minimal barriers when conducting cross border payments across different countries. With this integration, companies will become able to operate in new markets with less complexity and with increased speed.
- Enhancing Process Efficiency & Compliance
The addition of end-to-end payment solutions offered by Adyen and billing and compliance solutions provided by Cleverbridge will further improve efficiency. With access to real-time information and simplified payment processing, both finance and RevOps teams will be able to lower the risk of reconciliation errors, lower manual processing, and improve forecasting. With more revenue teams using subscriptions and/or recurring revenue business models, this level of automation is a competitive differentiator in reducing revenue leakage and ensuring global compliance.
- Driving Innovation With Automation & Intelligence
The focus of this partnership on agentic commerce, which involves incorporating intelligent automation into the digital buyer experience, matches industry-wide trends where AI and machine-assisted workflows are revolutionizing revenue operations. As far as revenue teams are concerned, this will include quicker anomaly detection, more optimized pricing, and a more responsive check-out process.
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General Impact on Businesses
Catalyzing Growth for SaaS and Digital Businesses
A critical benefit in this case for tech firms offering software solutions across different geographies is being able to handle payment solutions, billing, tax obligations, and managing revenue lifecycles all in one solution. Of particular significance in this case will be access to MoR services offered by a payments giant such as Adyen for mid-sized companies.
Enhanced Customer Experiences & Conversion Rates
Through incorporating advanced payment technology solutions with flexible billing and compliance solutions, businesses can provide a seamless payment process, localized pricing, and multiple payment methods, all of which boost conversion rates. As a consequence, this leads to better repeat business performance.
Lower Risk & Higher Compliance
Global trade brings with it complexities in terms of regulations and compliance, which may affect revenue recognition and financial statements. With a unified platform offered by Cleverbridge and Adyen, these complexities in tax, billing rules, currencies, and other local regulations can be negated, and a business can focus on growing rather than getting entangled in back-office matters.
Acceleration towards Intelligent Revenue Systems
With more commerce being automated and global, revenue executives require solutions with dynamic capabilities to keep up with a rapidly shifting market. The additional focus on automation and intelligence in this expanded partnership is consistent with industry trends towards developing AI-powered revenue management solutions.
Conclusion
The enhanced partnership with Cleverbridge and Adyen represents a step in the right direction in terms of developments in global commerce, especially for businesses in the B2B and SaaS sectors hoping to grow their revenue without increasing complexity. They can achieve these by using a combination of strong payments solutions and revenue operations capabilities. For revenue and finance teams, this kind of collaborative work is a vision for the future in which global revenue management systems become increasingly automated, compliant, and scaleable, which will allow companies to focus more on innovation and less time on revenue management.
