MEDDICC has introduced two new products, Winni Call Recorder and Opportunity Manager, aimed at helping sales teams strengthen execution, apply MEDDPICC consistently, and gain deeper control over their pipelines. Announced from London, the launch reflects MEDDICC’s continued focus on turning sales methodology into day-to-day action rather than static theory.
Winni Call Recorder is designed to move beyond basic call capture. Built on MEDDPICC principles, the tool identifies critical signals during live sales conversations and generates actionable insights in real time. Working alongside Winni AI, it helps sellers understand what matters most in each interaction and what steps to take next, enabling continuous improvement across calls.
Opportunity Manager complements this capability by embedding MEDDPICC directly into deal management workflows. The tool doesn’t just track; it guides sellers through structured qualification and decision-making. This ensures consistency across deals and teams. Sales leaders gain better insights into pipeline health. They can spot risks sooner and create a solid base for coaching and forecasting.
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“Opportunity Manager has been central to our mission for a long time,” said Andy Whyte. “We didn’t want it to simply track deals. We built it to help teams internalize MEDDPICC, apply it consistently, and take the right next steps. This is about turning methodology into action at scale, so teams can focus on what matters most and make smarter, faster decisions.”
The value of Winni’s real-time support is echoed internally as well. “Whilst getting ready for an EB GO meeting, I couldn’t remember how their pain was measured. Digging through notes for me is like Mission Impossible, given the quality of my handwriting,” said MEDDICC CRO Pim Roelofsen. “Then I remembered—Winni was on the call with me. I just checked the summary, and there it was. Small element, big impact.”
Together, the two tools aim to reinforce disciplined execution, improve deal visibility, and drive more reliable outcomes. Winni Call Recorder and Opportunity Manager are now available to all MEDDICC members, marking the latest step in the company’s effort to help GTM teams sell with clarity, confidence, and consistency.
