Scowtt, the AI-native customer acquisition platform, announced the appointment of Eric Schwartz as its first Chief Revenue Officer (CRO). In this newly created role, Schwartz joins the founding team and will be responsible for all commercial functions, including sales, strategic partnerships, and client success.
Schwartz brings more than two decades of experience in digital marketing, programmatic advertising, and performance-driven sales. He most recently served as U.S. Managing Director at Scibids, where he led the company’s expansion in the U.S. market and played a key role in its acquisition by DoubleVerify. Prior to that, he held senior leadership roles at MiQ, including Regional Vice President of Brand Solutions, where he was instrumental in generating over $200 million in revenue. His career also includes positions at Solve Media, Yahoo!, and Universal McCann.
Based in New York, Schwartz will join the executive leadership team and play a pivotal role in scaling Scowtt’s go-to-market operations and accelerating customer growth.
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“I’m thrilled to join Scowtt at such a foundational moment,” said Eric Schwartz, Chief Revenue Officer at Scowtt. “Throughout my career, I’ve seen firsthand the inefficiencies that marketers and sales leaders face in acquiring and converting customers. Scowtt is addressing these pain points head-on by merging AI-driven performance marketing with next-generation sales automation. It’s the logical evolution beyond programmatic, and I’m excited to help shape its future.”
“Scowtt was created to help companies convert more leads into customers and drive meaningful revenue growth by leveraging the power of AI,” said Eduardo Indacochea, Founder and CEO of Scowtt. “Eric’s proven track record of building and scaling high-performing teams, paired with his deep understanding of data-driven marketing, makes him an ideal addition to our leadership team. His impact will be immediate and lasting.”
Schwartz will help shape Scowtt‘s go-to-market strategy as the company continues to invest in AI models, real-time data activation, and autonomous sales agents, setting a new standard for performance marketing and lead conversion.
Source: PRNewswire
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