fullthrottle.ai®, the AI-powered AdTech operating system for mid-market brands, agencies, and media companies, announced the appointment of Jon Camerata as Chief Revenue Officer. Camerata will lead fullthrottle.ai’s revenue strategy and go-to-market execution, with a primary focus on new business growth across the company’s three core customer segments: agencies, brand advertisers, and media companies.
Camerata spent nearly 19 years with ReachLocal and LOCALiQ, part of USA TODAY Network, rising from field sales leader to Chief Sales Officer of the Digital Marketing Solutions division. In that role, he held full P&L responsibility for a $300M+ revenue organization spanning local, national, partner, and inside sales, delivering consistent year-over-year revenue growth while improving customer retention.
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“Jon has built revenue organizations in the same markets where we see our biggest growth opportunity,” said Amol Waishampayan, Co-Founder of fullthrottle.ai®. “He understands how media companies, agencies, and growing businesses buy, and he knows how to build a sales engine that delivers predictable new business. His leadership will help more advertisers get measurable results without the complexity that has defined AdTech.”
“Advertisers want simpler workflows and proof that their media is driving real business outcomes,” said Camerata. “fullthrottle.ai® brings audience identification, omnichannel activation, and measurement together in one platform. My focus is building a high-performance revenue team that brings this platform to more partners and shows its value in measurable terms.”
SOURCE: PRNewswire
