Thursday, November 20, 2025

Invoca Taps Databricks to Power New AI Messaging Agent for Revenue-Driven Customer Conversations

Share

Invoca has shared new details about its AI Messaging Agent. This solution uses the Databricks Data Intelligence Platform. It offers faster performance, better scalability, and secure, data-driven customer interactions. This announcement shows Invoca’s ongoing effort to help businesses turn buyer conversations into real revenue.

Billed as the first SMS-based AI agent powered by real buyer-journey data, the AI Messaging Agent brings together first-party intent and interaction signals to engage prospects instantly. It can answer questions, qualify leads, and recover revenue from missed calls or abandoned forms. Trained on each brand’s highest-performing customer conversations, the system maintains enterprise-grade accuracy and consistency while driving SMS conversations that align with brand voice and conversion goals.

By building on Databricks, Invoca can develop higher-performing, fully customized AI models for each customer using only their proprietary conversation and journey data. The platform’s unified data governance, privacy controls, and scalability are central to enabling trustworthy and compliant AI deployments for enterprise organizations.

“Databricks helps leading brands unlock the full power of their enterprise data,” said Teresa Dietrich, Chief Technology Officer of Invoca. “By using the Databricks Data Intelligence Platform, Invoca can deliver secure, scalable, and high-performing AI solutions. We’re enabling brands to activate their data responsibly and connect every buyer interaction to revenue.”

Also Read: ASA Unveils AI-Powered Suite to Help Credit Unions and Banks Drive Engagement and Financial Wellness

With Databricks, Invoca gains real-time data activation for personalization, secure governance features for compliant AI operations, and accelerated model training that helps brands realize faster ROI from first-party data.

Dan Morris, Global Head of Marketing Solutions GTM at Databricks, added, “We’re excited to see companies like Invoca using the Databricks Data Intelligence Platform to accelerate the next generation of AI-driven customer experiences… Invoca is able to build and scale trustworthy AI solutions that deliver personalized interactions and measurable business outcomes for enterprise brands.”

The collaboration positions Invoca to further advance AI-powered revenue execution as enterprises increasingly rely on secure, data-driven automation to strengthen customer engagement.

Read more

Local News