Generative AI insights leader GetWhys has announced the general availability of its new enterprise B2B platform engineered to eliminate generic AI marketing hallucination by directly grounding Go-to-Market (GTM) content creation in first-party qualitative customer interviews. While modern commercial teams frequently leverage Large Language Models to accelerate content production, this automated output often defaults to uninspired, aggregate industry jargon due to a total lack of empirical buyer context.
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GetWhys addresses this structural operational bottleneck by deploying an intelligent “Company Brain” that transcribes, normalizes, and contextually cross-references an organization’s raw customer research, video interviews, and user feedback pipelines into a dynamic, centralized intelligence repository. When generating new campaign messaging, sales collateral, or digital copy, the platform’s multi-agent runtime explicitly forces the underlying LLMs to validate every single assertion against documented buyer motivations and real historical customer pain points, completely eliminating generic outputs. Highlighting the critical strategic value of injecting empirical user research into automated enterprise workflows. “Every PMM we talk to is running into the same challenge,” said Philippe Boutros, CEO and Co-founder of GetWhys. “AI can help you generate infinite versions of a message. The hard part is knowing what will push buyers to act.”
