Technology investment and advisory firm Tercera has announced the official launch of a new dedicated Advisory practice. Engineered to complement the firm’s investment division, Tercera Capital-which continues to fund growth-stage and AI-native IT consultancies-Tercera Advisory focuses on go-to-market strategies, operational delivery models, and AI transformation specifically tailored for technology services organizations
At a fundamental level, Tercera Advisory is a firm that focuses on delivering tangible results through value creation. They partner closely with executives in the service sector to identify and implement modern operational structures that are in alignment with the future of AI. These plans are aimed at not only making the company stand out more than their competitors in the marketplace but also making them able work faster on the sales process, increase their gross margin and revenue per employee, and So enable a high valuation for their eventual exit in the long-term.
Pulling together Industry Expertise with AI-native Ways
Tercera Advisory is the combination of thirty years of leading tech services and insights, methods, and setups from AI-native pioneers. Instead of relying on static strategies and unproven concepts, it brings you with a direct action plan as well as support with operational changes during implementation. This approach enables leadership teams to not only understand their growth phases but to be fully equipped to navigate through them.
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The team draws upon its deep knowledge of managing investments and operations, its unique research of the market, and its select network of professional advisors to lead management decisions through key stages of growth.
Leadership Appointment and Core Practice Capabilities
To lead the new practice and build its suite of AI-first consulting solutions, Tercera has appointed Asna Jadeja as Vice President of Advisory. Jadeja brings a wealth of experience in technology services, go-to-market execution, and management consulting from prior roles at SBI, Deloitte, and Infor.
Leadership Appointment and Core Practice CapabilitiesTo lead the new practice and build its suite of AI-first consulting solutions, Tercera has appointed Asna Jadeja as Vice President of Advisory. Jadeja brings a wealth of experience in technology services, go-to-market execution, and management consulting from prior roles at SBI, Deloitte, and Infor.
Tercera Advisory’s core service capabilities encompass four primary practice areas:
Corporate Strategy: Aligning long-term market positioning with strategic growth objectives.
Revenue Acceleration: Streamlining go-to-market frameworks to boost sales velocity.
Delivery Optimization: Modernizing operational delivery models to enhance gross margins.
AI Transformation: Embedding practical AI workflows into operations and client-facing offerings.
“Tercera’s support came at an important point in our portfolio company’s evolution,” said Joséphine Théron, Partner at Keensight Capital. “At a time when there were many possible paths forward, Tercera helped us focus on the opportunities with the greatest potential. Their ability to synthesize different opinions, challenge assumptions and drive prioritization created alignment with the board and executive team around a clear and compelling strategy.”
“AI is reshaping nearly every aspect of a services business, and firms are at a crossroads,” said Michelle Swan, Partner at Tercera. “We know first-hand what it takes to balance growth, profitability, speed and certainty, and what it looks like at different stages. We think that experience and scar tissue can help others at a time when many leaders are stuck.”
Industry Research and Market Guidance
On top of the service launch, Tercera has published a market research report that looks into the areas, where service providers can participate in the changing AI environment. This report highlights the main trends on the vendor market, and it also offers a strategic blueprint, allowing technology services companies to assess new market prospects.
