Varicent, a leader in Sales Performance Management (SPM) solutions, has been named a Workday Innovation Partner, marking a significant step in integrating its sales planning and performance tools with Workday’s suite of enterprise applications. This collaboration aims to provide over 150 joint customers with deeper technical integration, facilitating more cohesive decision-making across finance, HR, and sales functions.
The partnership addresses the common challenge of fragmented strategies in workforce planning, incentive design, and revenue targeting. By embedding Varicent’s data-driven tools into Workday’s ecosystem, organizations can achieve a unified approach to aligning compensation structures with financial outcomes, enabling real-time adjustments and improved execution.
“Profitable growth starts with alignment, across people, performance, and planning,” said Jason Loh, Chief Growth Officer at Varicent. “Finance, HR and Commercial leaders shape these strategies every day, but rarely with a shared lens. Our partnership with Workday changes that – empowering organizations to move with greater clarity, agility, and impact.”
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Through this integration, businesses can expect to:
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Gain enhanced insights into profitability drivers by linking sales incentives with workforce and financial planning.
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Leverage AI-powered analytics for agile revenue planning and responsiveness to market changes.
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Reduce implementation risks and costs by utilizing advanced solutions within their existing Workday infrastructure.
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Develop more effective workforce strategies by understanding the impact of individual sales roles on revenue performance.
Matthew Brandt, Senior Vice President of Global Partners at Workday, commented on the collaboration: “This collaboration underscores Workday’s goal to empower our customers with innovative solutions that help drive performance and accelerate growth. With Varicent’s sales performance management technology integrated with Workday HCM, Workday Financial Management, and Workday Planning, we look forward to helping organizations optimize critical go-to-market motions.”
The certified integration is now available through the Workday Marketplace, offering customers streamlined access to Varicent‘s SPM capabilities within their Workday environment.
