Friday, May 2, 2025

CROFirst’s Weekly News Roundup With Cavallo, OneShot.ai, Clearwater Analytics, BlueConic, Humanyze & More!

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In Strategic Revenue Management news this week…

🔹 Cavallo Expands Profitability Solutions with New Infor ERP Integration
Cavallo has strengthened its Profit Platform by integrating with Infor ERP systems. This move aims to help distributors achieve greater profitability through real-time pricing and operational transparency.

🔹 Clearwater Analytics Completes Enfusion Acquisition to Create Unified Investment Platform
Clearwater has finalized its acquisition of Enfusion, forming a cloud-native investment platform that unifies data, accounting, and analytics workflows for institutional investors.

🔹 Invoca Launches Presence on Genesys AppFoundry for Real-Time CX Insights
Invoca’s newest integration brings AI-powered conversation intelligence to Genesys, providing real-time insights that enhance customer experience and drive better call outcomes.

In Sales & Marketing Alignment news this week…

🔹 OneShot.ai Launches Execution OS to Supercharge GTM with AI + Human Firepower
OneShot.ai introduced Execution OS, a go-to-market platform blending AI and sales intuition to boost revenue generation. The solution streamlines outreach and campaign execution with real-time guidance.

🔹 MadHive Introduces Maverick AI for Smarter Local Media Sales
MadHive’s Maverick AI brings predictive intelligence to local advertising, enabling broadcast teams to deliver more personalized, scalable campaigns with better performance metrics.

In Customer Success news this week…

🔹 Technomile Launches Partner Program to Scale Enterprise Customer Engagement
Technomile’s new Partner Program is designed to expand the reach of its federal contracting platform, enhancing client support and long-term success outcomes through ecosystem partnerships.

🔹 BlueConic Debuts Interactive Experiences Built Directly into Its CDP
BlueConic becomes the first CDP to offer native interactivity, allowing brands to actively engage users in real-time through personalized web experiences directly within the data platform.

In Performance Metrics & Analytics news this week…

🔹 Cavallo Adds AI-Driven Insights to Profit Max Platform
Cavallo expands its analytics capabilities with new AI-driven insights that help distributors identify margin opportunities and optimize SKU performance.

🔹 Humanyze Launches Pulse: Market Intelligence + Workforce Analytics in One
Humanyze Pulse fuses external market data with internal workforce analytics to help CROs and revenue leaders make smarter planning and investment decisions.

Top Article of the Week…

🔹 Top 7 Revenue Channels Every B2B Company Should Build in 2025

Top 7 Revenue Channels Every B2B Company Should Build in 2025
A forward-looking strategy guide exploring emerging revenue avenues—from media monetization and product-led growth to partner ecosystems.

Read more

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