Invoca has unveiled its Durable Attribution solution for Google Ads, developed in collaboration with Google to help marketers improve return on ad spend (ROAS) and cost per acquisition (CPA) in a privacy-first digital landscape. This new offering enables advertisers to leverage enhanced conversions by integrating first-party data, such as call conversions, into Google Ads campaigns, thereby providing more accurate attribution and insights.
Also Read: Clari Launches AI Agents Powered by Revenue Context to Transform Enterprise Revenue Operations
By aligning with evolving privacy regulations and the phasing out of third-party cookies, Invoca’s solution ensures that marketers can maintain effective tracking and optimization of their advertising efforts. The Durable Attribution feature is designed to help businesses better understand the customer journey, from initial ad interaction to final conversion, allowing for more informed decision-making and improved campaign performance. This initiative underscores Invoca’s commitment to providing innovative, privacy-compliant tools that empower marketers to navigate the changing digital advertising environment successfully.
