PebblePost, a leader in performance marketing through Programmatic Direct Mail and Connected TV (CTV), has named Will Harrington as its new Chief Revenue Officer. The move underscores the company’s focus on scaling its revenue strategy, deepening expertise in performance marketing, and strengthening its position in the fast-evolving adtech landscape.
Harrington brings significant industry experience, having held senior roles at Criteo, Vayner3, and MiQ Digital. Known for building high-performing commercial teams and forging strong client relationships, he has consistently driven growth by aligning agency and brand-direct strategies with measurable outcomes.
His appointment marks the latest in a series of leadership hires supporting PebblePost’s expansion. Over the past 18 months, the company has added senior executives across digital and CTV advertising, including Amit Nigam as SVP, Head of Product, and Ryan Horn as SVP, Head of Marketing.
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“Will joins us at a great time. Marketers are under more pressure than ever to drive real, measurable outcomes and cut through the alphabet soup of adtech,” said Jacob Ross, CEO of PebblePost. “PebblePost brought direct mail into the modern CMO’s marketing stack by making it a true performance channel, rivaling search and social. Now, with our launch into CTV, we’re doing the same for TV advertising. I’m excited to work with Will to make a big impact.”
PebblePost’s Performance CTV product leverages its Performance Marketing Engine to connect with decision-ready consumers across nearly all U.S. streaming households. Early results show an average of 23x incremental ROAS and a 36% increase in conversion rates.
“PebblePost has the technology, the data, and the vision to lead the next era of performance marketing,” Harrington said. “What excites me most is the company’s ability to combine the precision and measurability of digital with the immersive power of TV—and deliver outcomes that marketers can trust.”
