Oracle has unveiled a new suite of role-based AI agents embedded within Oracle Fusion Cloud Applications, designed to help marketing, sales, and service leaders boost operational efficiency, enhance customer experiences, and uncover new revenue opportunities. These intelligent agents, powered by Oracle Cloud Infrastructure (OCI), automate key business processes and deliver data-driven insights directly within existing workflows—at no additional cost.
“AI agents are transforming customer engagements from reactive, manual, and cumbersome processes into highly valuable and proactive strategies that enable organizations to scale quality experiences to win more business and keep customers happy,” said Chris Leone, Executive Vice President of Applications Development at Oracle. “The new AI agents in Oracle Fusion Applications help CX leaders deliver personalized support, deepen customer loyalty, and unlock new revenue opportunities with intelligent insights and agentic automation.”
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The new agents within Oracle Fusion Cloud Customer Experience (CX) are tailored for specific functions:
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Marketing: Agents such as Account Product Fit and Buying Group Definition help marketers prioritize prospects, personalize outreach by persona, and refine audience targeting through predictive insights.
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Sales: Tools like the Deal Advisor, Quote Assistant, and Product Recommendations agents equip sellers with expert guidance, streamline quoting, and identify cross-sell and upsell opportunities.
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Service: Agents including Triage, Self-Service, and Escalation Prediction enable faster issue resolution by intelligently routing requests, automating service creation, and identifying at-risk cases before they escalate.
By embedding these AI capabilities within Fusion Applications, Oracle aims to move beyond automation toward “agentic” collaboration, where AI systems proactively assist teams across departments. The result is faster decision-making, more personalized customer engagement, and improved business agility.
Oracle’s Fusion Cloud suite—including ERP, HCM, SCM, and CX—continues to evolve as a unified, AI-powered ecosystem that helps organizations execute faster, make smarter decisions, and reduce operational costs across the enterprise.
