Abrigo has acquired 360 View. This move helps banks and credit unions boost customer relationships and speed up data-driven growth. The acquisition adds to Abrigo’s tech solutions for compliance, credit risk management, lending, and advanced analytics for U.S. financial institutions.
360 View’s platform is built specifically for the banking sector and combines customer relationship management, marketing automation, and profitability analytics into a single environment. The system enables financial institutions to consolidate customer information, track workflows, and identify opportunities for cross-selling, onboarding improvements, and retention initiatives. Known for its “made by bankers, for bankers” approach, the platform focuses on transforming relationship data into actionable insights that can directly support growth strategies.
By incorporating 360 View’s capabilities into its existing technology suite, Abrigo aims to create a more unified data ecosystem for its clients. The integration will provide institutions with deeper visibility into customer behavior and financial performance, while also laying the groundwork for deploying Abrigo’s AI-powered analytics tools.
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“Financial institutions are looking for smarter, more practical ways to grow,” said Jay Blandford, CEO of Abrigo. “360 View brings powerful capabilities that transform customer data into actionable intelligence. These capabilities will build on our holistic approach to data analytics — an important part of our corporate strategy — to better serve customers in an increasingly competitive banking market. Together, we will help banks and credit unions move from fragmented data to a cohesive approach and measurable results.”
The 360 View platform offers several key features, including centralized CRM functionality with referral tracking and pipeline management, automated onboarding and marketing interactions, advanced segmentation tools, and detailed profitability analysis at both the account and portfolio levels. It also includes incentive and goal management features designed to align employees with organizational objectives.
Following the acquisition, 360 View’s employees will join Abrigo’s team, and existing customers will continue receiving uninterrupted service and support. According to David Acevedo, President of 360 View, the partnership will accelerate both companies’ shared mission of equipping financial institutions with the intelligence and automation needed to compete in a rapidly evolving banking landscape.
