demandDrive has officially joined Clay’s Solutions Partner Program as a certified Clay Studio Partner, strengthening its position in the fast-growing AI-powered go-to-market (GTM) ecosystem for B2B organizations.
The partnership, now featured in Clay’s Partner Directory, recognizes demandDrive’s expertise in implementing and operationalizing Clay’s AI-driven platform to help businesses improve prospecting, automate workflows, and generate measurable revenue outcomes.
Recently valued at $5 billion and surpassing $100 million in annual recurring revenue (ARR), Clay has emerged as a major force in modern GTM operations. The platform enables companies to automate research, enrich prospect data, and streamline outreach through AI-powered workflows integrated with more than 150 data providers. Leading technology companies including OpenAI, Anthropic, and Canva are already leveraging Clay to scale sales and marketing operations.
As an official Clay Studio Partner, demandDrive combines Clay’s automation capabilities with its own expertise in GTM engineering, outsourced sales development, marketing operations, and revenue operations strategy. The collaboration is designed to help organizations turn AI-driven workflows into scalable pipeline growth and revenue generation.
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From Pilot Program to Enterprise-Scale ROI
demandDrive’s engagement with Clay began in 2024, when the company started testing the platform across prospecting and research workflows under the leadership of VP of RevOps & GTM Strategy, Noah Burkholz. Early use cases within the company’s manufacturing division quickly demonstrated operational efficiencies, leading to broader deployment across additional programs.
By late 2025, demandDrive upgraded to Clay Enterprise, and by early 2026, the company reported that Clay-driven initiatives had generated millions of dollars in ROI across its operations.
“We’ve seen every tool and every ‘revolution’ in sales tech over the past 15 years. Clay is different,” said Lindsay Frey, Co-Founder and CEO at demandDrive. “This isn’t a vendor relationship; it’s a partnership firing on all cylinders. We were immediately on the same page: moving the needle matters, ROI matters. We knew right then we were with our people.”
Expanding GTM Capabilities for B2B Revenue Teams
Through the partnership, demandDrive will offer businesses a combination of AI-powered automation and strategic sales execution support. The company’s services include GTM engineering, multi-channel account-based marketing (ABM) workflows, intelligent lead scoring, automated research systems, and CRM-integrated sales operations.
The partnership also allows companies to access outsourced sales development and marketing execution services alongside Clay implementation, reducing the need to engage multiple vendors for GTM transformation initiatives.
Key capabilities offered through the partnership include:
- GTM Engineering-as-a-Service for scalable revenue infrastructure
- Advanced ABM workflows powered by Clay Ads
- Automated prospect research and enrichment
- Intelligent lead scoring and follow-up automation
- CRM and sales tool integrations
- End-to-end sales development and marketing support
Shared Focus on Revenue Impact Over Complexity
Both companies emphasized that successful GTM execution depends less on overly complex workflows and more on practical systems that deliver measurable business outcomes.
“The partners who drive the most impact for their clients aren’t always building the flashiest workflows. They’re the ones focused on what actually moves the needle,” said Nancy Mottice, Head of GTM Partnerships at Clay. “demandDrive gets that. They bring real sales expertise to the table, and that’s exactly the kind of partner our customers need to unlock Clay’s full potential.”
