Cint is a technology company that develops continuous research and measurement solutions; they have broadened their partnership with Salesforce through investing in Slack, a tool integrated into the cloud-based workplace messaging platform.
The enhanced partnership is part of a multi-year strategic relationship between the companies in which Cint has made heavy investments in the Salesforce ecosystem to modernize its go-to-market and customer engagement processes.
Cint initially used Salesforce Sales Cloud and a tailored CPQ (Configure Price Quote) engine and Einstein Bots to automate complex product delivery and support worldwide. The recent kick-off project took those functions straight into Slack, allowing teams to access accounts, communicate and carry out go-to-market activities from a common dashboard.
Alongside the deployment, Cint has introduced the first tools of its Slack-native AI platform, consisting of Enterprise Search and an AI-driven Slackbot. Enterprise Search allows Cint staff to find information across the business to answer a customer question quicker, and to find information faster.
Also Read: Nuvo Technologies Integrates With Avalara to Unify AI-Powered B2B Onboarding and Tax Compliance
Meanwhile the AI-driven Slackbot is designed to provide overviews of internal conversations and suggest draft responses to counter operational bottlenecks. The second stage will feature CSM Canvas, which will act as an integrated portal with links to Salesforce NetSuite Slack and other systems that gathers essential customer and operational information into one workspace.
Makes easier the operational infrastructure for Cint’s distributed, digitally native workforce, as part of a greater move towards a more integrated, AI-enabled workplace ecosystem.
One of the focus areas on the product roadmap is the continuous development of Cinthia, Cint’s in-house customer support chatbot, into an intelligent agent that gives more contextual support and accelerates issues resolution with its support.
More in-house AI agents to help Cint employees speed up work, surface business insights and automate operational tasks are foreseen. The future development phases tend to involve automation projects related to enhanced accuracy of pricing, reduction of approval processing, centralization of customer sentiment analysis and to allow teams have a better insight of customer’s needs proactively.
“Our deepened integration with Salesforce unlocks a new era of customer engagement,” said Patrick Comer, CEO, Cint. “By automating complex processes and augmenting human teams with intelligent assistance, we can accelerate response times and deliver faster, more personalized experiences at scale.”
The expanded collaboration reflects a growing industry focus on AI-enabled enterprise operations, where integrated platforms and intelligent automation are increasingly being used to improve operational efficiency, employee productivity, and customer experience.
