HubSpot has become the first CRM to launch a deep research connector with ChatGPT, enabling over 250,000 businesses that rely on HubSpot for customer data to apply advanced AI-driven research and analysis directly to their CRM context. With more than 75% of HubSpot customers already using ChatGPT, the integration allows marketing, sales, customer success, and support teams to generate actionable insights and execute workflows seamlessly within HubSpot.
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For example, marketers can identify top-converting cohorts and launch tailored nurture campaigns, while sales teams can segment target companies for expansion opportunities, and support teams can forecast staffing needs based on ticket volume analysis. “Launching the HubSpot deep research connector means businesses and their employees get faster, better insights because ChatGPT has more context. We’re thrilled to work together to bring powerful AI to many of today’s most important workflows,” said Nate Gonzalez, Head of Business Products at OpenAI.
