Salesforce has announced the expansion of its strategic partnership with Nexstar Media Group, Inc., the largest owner of local TV stations in the U.S. Nexstar will implement Salesforce’s Media Cloud and Agentforce to modernize and automate its local advertising sales operations and deepen its AI capabilities across its media business.
As digital advertising continues to reshape the media landscape, Nexstar is leveraging Salesforce’s unified AI CRM platform to drive greater efficiency and growth across its 200+ local stations and national networks. The rollout of Media Cloud will provide Nexstar’s 1,600+ advertising sales professionals with real-time campaign visibility, advanced forecasting tools, and improved ad fulfillment insights—streamlining operations from pitch to placement.
“AI and intelligent agents are reshaping the future of ad sales and operations — empowering us to move beyond incremental gains toward transformative change,” said Brett Jenkins, CTO at Nexstar. “By uniting our deep local expertise with aggregated data, insights, and workflows on the Agentforce platform, we unlock unprecedented scale and intelligence to deliver smarter, faster, and more impactful solutions for our advertisers and our business.”
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Agentforce for Media will introduce AI agents that automate complex, time-consuming tasks such as advertising proposal creation, product discovery, and pitch deck generation. Backed by Data Cloud, the platform brings together structured and unstructured data to ground AI responses in relevant insights, freeing up sales teams to focus on relationship-building and deal closures.
“Nexstar is a leading force in the media industry, committed to delivering engaging content across its linear and digital platforms for millions of viewers,” said Jeff Amann, EVP and GM, Industries at Salesforce. “With Agentforce for Media, we’re helping Nexstar enhance operational efficiency, streamline sales processes, and unlock new market opportunities to fuel company growth.”
Nexstar is also expanding its use of Salesforce CRM Analytics and Revenue Cloud, moving toward a centralized platform that eliminates data silos and delivers AI-powered insights to accelerate sales performance and business outcomes.
