PROS Holdings, Inc., a leader in AI-driven SaaS pricing and selling solutions, has entered into a definitive agreement to be acquired by software investment firm Thoma Bravo in a transaction valued at approximately $1.4 billion.
Under the terms of the deal, PROS shareholders will receive $23.25 per share in cash, representing a 41.7% premium over the company’s September 19 closing price and a 53.2% premium over its 30-day volume weighted average price. Once completed, the transaction will take PROS private, supported by Thoma Bravo’s operational expertise, capital resources, and sector specialization.
“This transaction is the culmination of a strategic review process undertaken by the PROS Board of Directors that included discussion with a number of parties,” said Bill Russell, Non-Executive Chairman of the PROS Board of Directors. “We are pleased to reach this agreement with Thoma Bravo, which delivers significant and immediate cash value to our shareholders and we believe is the best path forward for PROS and all of our stakeholders.”
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PROS President and CEO Jeff Cotten emphasized the opportunity the partnership brings: “Thanks to the deep expertise and decades of innovation delivered by our team, PROS has become a complete and intelligent commercial platform to help businesses win. With Thoma Bravo, I am confident that we will be able to achieve our operational and market ambitions for the benefit of our customers. As a private company, PROS will be more agile and have greater flexibility to invest in innovation and expand our platform, building on our leadership position and enabling us to remain at the forefront of AI-powered enterprise transformation.”
Thoma Bravo leaders echoed their confidence in PROS’ trajectory. A.J. Rohde, Senior Partner, noted that demand for AI-powered pricing and selling tools is accelerating as companies seek real-time, data-driven insights in competitive markets. Matt LoSardo, Principal, and Ryan Scheffler, Vice President, highlighted PROS’ consistent track record of innovation and pledged support to further expand its platform capabilities and market reach.
The acquisition, pending customary closing conditions and regulatory approvals, is expected to strengthen PROS’ ability to advance AI innovation, broaden its global footprint, and accelerate its growth trajectory.