Welcome to CROFirst’s Weekly Roundup — your essential briefing on the latest developments shaping strategic revenue management, sales and marketing alignment, AI-led finance transformation, and predictive growth strategies. This week’s highlights showcase how revenue leaders are leveraging unified revenue engines, intelligent orchestration, and advanced forecasting to drive deal velocity, operational efficiency, and sustainable growth in 2026.
Strategic Revenue Management
Consensus Launches Industry’s First Unified Revenue Engine to Accelerate Deal Velocity
Consensus introduces the industry’s first Unified Revenue Engine, designed to align buyer engagement, sales execution, and revenue intelligence in a single platform. The solution aims to reduce friction in complex buying journeys and help revenue teams close deals faster with greater predictability.
2X Acquires The Kiln to Expand Go-to-Market Orchestration and Revenue Execution Capabilities
2X acquires The Kiln to strengthen its go-to-market orchestration and revenue execution offerings. The acquisition enhances 2X’s ability to align sales, marketing, and revenue operations around data-driven execution and scalable growth models.
Sales & Marketing Alignment
Gryphon AI Launches Gryphon ONE for Salesforce on AppExchange
Gryphon AI launches Gryphon ONE for Salesforce on the AppExchange, bringing real-time revenue intelligence and compliance-driven insights directly into seller workflows. The integration helps improve rep effectiveness, customer engagement, and pipeline performance.
Investment and Budget Allocation
HG to Acquire OneStream in $6.4 Billion Deal to Accelerate AI-Driven Finance Transformation
HG announces plans to acquire OneStream in a $6.4 billion transaction, signaling strong investor confidence in AI-powered financial planning and performance management. The deal positions OneStream to accelerate innovation across enterprise finance and forecasting.
Technology & Innovation
Fiserv and Microsoft Deepen AI Collaboration to Drive Fintech Innovation
Fiserv and Microsoft expand their AI partnership to deliver next-generation fintech solutions. The collaboration focuses on embedding AI across payments, financial services, and customer engagement to unlock new revenue opportunities.
⭐ Article of the Week
Financial Forecasting in 2026: How Revenue Leaders Build Accuracy, Agility, and Predictable Growth
Financial Forecasting
This featured analysis explores how modern revenue leaders are rethinking forecasting through AI-driven models, real-time data, and cross-functional alignment. It highlights practical strategies to improve accuracy, respond faster to market changes, and drive predictable, long-term growth in 2026 and beyond.
