Primer has secured $100 million in Series C funding to accelerate development of its AI-enabled operating layer for global payments and finance. The round was led by Sofina, with participation from Peak XV Partners and continued support from existing investors including Accel, Balderton, ICONIQ, Tencent, and Speedinvest. Founded in 2020, Primer was built to solve the fragmentation challenges in payments infrastructure by creating a unified platform that consolidates payment processors, acquirers, fraud tools, and transaction data into a single system.
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The company now manages more than 95% of customer payment volume on average and captures over 400 data points per transaction for global brands including GetYourGuide, Dialpad, and Printful. “In the next few years, every payment decision in a large business will be initiated, optimized or audited by AI,” said Gabriel Le Roux, CEO and co-founder of Primer. The company plans to expand its proprietary AI agent, Primer Companion, enabling merchants to automate payment optimization and operational decisions at scale. Primer also plans significant expansion in the U.S., where annual recurring revenue has doubled year over year and is expected to account for more than one-third of the business by 2028.
