Amplo has revealed the purchase of Crunchfirm, a boutique financial services company providing full-stack CFO and finance support to the venture-backed startups nationwide. This acquisition enhances the services that Amplo Finance can offer to high growth companies as they fundraise, scale and deal with operational complexity.
An established team of finance professionals with extensive experience in venture capital and working with growth stage companies deepens Amplo’s ability to help an even faster growing arm of the startup ecosystem.
Crunchfirm has developed a reputation for providing an outsourced finance department service to venture capital backed startups needing strategic financial management but not yet able to bring in a full-time finance team. Offering lots of services including financial modeling, cap table management accounting tax, systems and reporting.
“Founders at the growth stage need a full finance team, but rarely have the headcount to justify one,” said Lincoln Howell, Chief Executive Officer of Amplēo. “Crunchfirm has spent years solving exactly that problem for VC-backed companies. This acquisition means we can meet founders at that moment with specialized expertise built specifically for the venture and growth-stage world.”
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The acquisition is expected to create operational and strategic advantages for clients of both organizations. Amplēo Finance customers will gain access to expanded startup finance expertise and a broader bench of professionals experienced in fundraising preparation and venture-focused financial operations.
At the same time, Crunchfirm clients will retain their existing service teams while gaining access to Amplēo’s wider suite of embedded business services, including HR consulting, marketing leadership, sales tax compliance, business valuation, and restructuring advisory. The combined platform is designed to simplify vendor management for startups seeking integrated operational support.
The Crunchfirm team will remain in place during the integration process, and the company will continue operating under its existing brand before eventually transitioning fully into the Amplēo platform.
“As a solo founder, building Crunchfirm meant bearing all the risk alone,” said KJ Gundersen, Founder and CEO of Crunchfirm. “Joining Amplēo means I finally have peers to build with — people who share the same growth ambitions and entrepreneurial drive. For our team, it’s validation that we built something worth acquiring. For our clients, it opens the door to a 2.0 version of what we can offer: more talent, more skillsets, and a platform that can grow alongside them.”
Backed by Unity Partners and serving more than 14,000 businesses nationwide, Amplēo continues to grow its embedded leadership platform through strategic acquisitions. Crunchfirm represents the company’s seventh acquisition in under two years, reflecting Amplēo’s continued focus on expanding specialized expertise for scaling businesses.
